How paint companies reactivate consumer fatigue

China Paint Network
: A few years ago, holiday consumption is still a new thing, and now holiday consumption has become saturated. First, the random consumption behavior of the original niche has become the rigid consumption behavior of the masses; Second, the marginal benefits of marketing are decreasing after the energy of the holiday consumer market is released quickly. In this regard, the wooden door enterprises must seriously face a question: how to reactivate the consumer rigid demand under the fatigue of the consumer psychology?
1, pay attention to creativity and art
have to say, once involved in the festival, people can not help but emerge price reduction, promotions, packages and other words, while the commercial advertising war, promotion war is around the price war. Whether we can do a good job in the price war is a deep learning, under the premise of ingesting new, the traditional promotion is a choice. Of course, as the usual method of holiday marketing, such as "all-in-one specials", "buy a few to send a few" sensational advertising has become commonplace, the same, the impact on consumers has no previous effect. Therefore, special prices should also be handled well, pay attention to a bit of creativity and art can catch the eye.
2, shaping a distinct theme of activities
holiday marketing choices are happy days, in such days to capture people's consumer psychology, the movement of music, happy to sell, create hot spots, and ultimately achieve holiday marketing. Shaping a distinctive theme of activities, the store for simple layout, more customers to attract to their own counters, to create a live atmosphere, to achieve the purpose of holiday sales.
3, carry out targeted cultural marketing
cultural marketing is grafting the cultural atmosphere of the festival, to carry out targeted cultural marketing. Full mining and use of the festival's cultural connotation, and with their own business philosophy and corporate culture combined, not only can attract a large number of consumers, in the enjoyment of consumer art at the same time, but also can bring good market benefits, establish a good corporate image.
4, customized marketing and personalized services
the improvement of living standards so that consumer demand from mass consumption gradually to personalized consumption, customized marketing and personalized services become a new demand hot spot, if businesses can grasp this trend, do live holiday market is not difficult. Festival activities can highlight the interactive links, the knowledge of the wooden door to win a good gift, etc. , the brand image in front of people.
in the wood door market competition is increasingly fierce today, wooden door enterprises want to market this big cake in the festival, relying on products and services itself is not enough. Wine is also afraid of the alley deep, in order to win the holiday marketing war, wooden door enterprises also need to make a hundred eye-catching.