How should coating enterprises do a good job in the market layout?

China Coatings Network
News: the entire
coatings
industry in the "cold" after gradually warming up, which can not help but let
paint enterprises
a long sigh of relief. Due to the rapid development of the Internet, urbanization process is accelerating, the paint industry is still unlimited business opportunities, but this requires paint enterprises to play a subjective initiative, actively layout the market, grasp business opportunities.
With the deep development of the coating industry, although the first-tier urban coatings received the highest attention, but the first-tier city market is close to saturation, the second- and third-tier cities contain great market potential has been the general concern of major paint enterprises, the second and third-tier markets will become paint enterprises to compete for the new layout of the market focus. The future competitive battleground of the coating industry will be transferred to the third and fourth-tier cities, it can be said that the third- and fourth-tier cities are the blue sea of the future paint.
in the region, the traditional developed region performance is still very strong, but with the rise of the central region, the development of the west and other national policies, the paint market has quietly changed, a new pattern. Because of its geographical location in the coastal areas, the eastern region ranks among the highest levels of economic development in the country, and its residents have higher income levels. Consumer acceptance of
coal coating brand
is also higher, so the middle and high end has become the preferred brand for consumers, and low-end brands and miscellaneous brands will be phased out in this region;
according to the relevant survey, in 2014 the paint industry's second-tier brands are the most popular with consumers, more than half of the total; Paint industry second-line brand awareness, productivity, channels, team four aspects of continuous improvement, price advantage is more prominent, therefore, second-line brands more favored. At the same time, from the 2015 Internet paint complaints related to the brand statistics, local brands and miscellaneous brands, although popular, but the probability of complaints is the largest, mainly because of this type of paint products in order to pressure low-cost, more choice of low-quality materials processing, so the quality of the most;
market, high-end brands are favored by consumers, the reason is that the price of high-end brands is relatively civilian, in the majority of consumers bear the range. Although the third-line brand has a price advantage, but more complaints, cost-effective is not high. In addition to brand selection, consumers pay more attention to cost-effective. In the long run, mid- to high-end paint brands will dominate the future market, hybrid paint will gradually be excluded from the market.