How should paint agents deal with the off-season in the market?

China Paint Online News News
No matter which industry, a year will always experience such an off-season or two, fewer orders, low sales, the market is depressed. There is an industry saying: "high season to catch sales, low season to do the market!" "So, the off-season to stabilize the old customers, open up new customers, do a good job in the market is the hard truth." Today,
China Paint Onlinesmall editor
share a few off-season response methods, I hope paint agents in the off-season can also be like fish water!
.1, the promotion of hot new products
in the paint market off-season, in order to stabilize the old customers, open up new customers, paint agent stores to launch a strong new product is imperative, and the characteristics and advantages of new products is to attract customers the biggest bright spot. In the off-season competitors rest and recuperate, the opposite, the promotion of hot new products to effectively seize market share, this is an opportunity not to be missed..2, adhere to appropriate promotions
how to improve sales in the off-season? Promotional activities are a good choice. However, the regular simple price reduction promotion will hurt the brand, causing many adverse consequences, for example, the regular price reduction promotion stimulates customer consumption, things must be reversed, easy to reduce the charm of the product itself and enlarge the low price, so that customers form a low-cost purchase of inertial thinking, once the price rebounds, customers can not accept and reduce consumer desire; Therefore, paint agents to take appropriate promotional methods, can increase the added value of products or provide preferential promotional activities, do not harm the brand and improve sales, but also to meet other customer needs..3, expand the source channels
in the off-season paint market is calm, it is the paint agent shop sailing a good time, take advantage of the expansion of the source channels are wise people, for the future peak season to lay a good market foundation. For customers, can not only stare at large provinces and cities, large towns, counties and townships, rural areas are also not to be ignored the source of customers channels. Although these places a small amount of small, but can also accumulate less into more, the formation of a full range of coverage network can bring unexpected market results. Small editor feel that the off-season in addition to increasing sales, is to expand the market, the latter is more important. Imagine, sales are high, the source channel is so point, what room for development can be said. However, if the source of customers channels continue to expand, sales to get a higher breakthrough is available, the future development is also unlimited.
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