How to make good sales of cheap nourishing traditional Chinese medicine against the attack of drugstores?

[market analysis of chinapharma.com] in recent years, with the improvement of people's living standards, the concept of health preservation of traditional Chinese medicine has been gradually deepened, and affordable nourishing traditional Chinese medicine will become another important profit and sales growth point for chain drugstores after the decline of health care products Such as Astragalus, dangshen and other medicinal materials, not only can be taken by the whole family, but also the price is more friendly to the people compared with ginseng antler In South China, East China, Beijing and Tianjin and other economically developed areas, the use of traditional Chinese medicine soup has become a daily habit of the people For example, Astragalus membranaceus and citronella root are commonly used to make water and soup in Guangdong, and Siwu soup (Angelica, Ligusticum chuanxiong, paeony and Rehmannia officinalis) is commonly used in Fujian, Hainan and Guangdong to make tea and soup Another trend of affordable tonic traditional Chinese medicine sales is to form a formula for sales, generally 2-3 traditional Chinese medicines can be made into a formula Chain drugstores can take active actions to obtain the legitimacy of the prescriptions by means of agreement, Jingdian, Guoyi masters, sitting doctors and online prescriptions So, how can drugstores do a good job in the sale of affordable tonic traditional Chinese medicine? The whole staff marketing and the establishment of incentive mechanism for the sale of traditional Chinese medicine Traditional Chinese medicine, especially tonic traditional Chinese medicine, is one of the fast-growing categories in drugstores Its nature is similar to that of health care products, and most of them are of the same origin Therefore, the following three points can be advocated in marketing: · everyone can sell, everyone can tell; · everyone can tell, everyone can recommend; · experience marketing stores have tools, everyone can do it In addition, the assistance of brand manufacturers is also very important, which can help the chain store manager and clerk to carry out systematic education and training activities At the same time, pharmacies should strengthen the incentive mechanism of traditional Chinese medicine sales and recommendation If a certain proportion of rewards is higher than that of chemical drugs, it can encourage employees to learn and sell good traditional Chinese medicine To expand the display area and make Chinese medicine into delicious food materials, we need to expand the display on the ground, make piles, end shelves, vivid and multi-point columns, and all kinds of printed and handwritten pop advertisements should also cooperate with the sales of Chinese medicine In larger stores, a special area for nourishing Chinese medicine experience should be set up to cultivate experts in the production of traditional Chinese medicine experience Nourishing Chinese medicine should be used as delicious food and made into delicious Chinese medicine on the tip of the tongue for consumers to experience It should be noted that the popularization of traditional Chinese medicine tonic activities needs to solve the general consumer psychology of young sales groups that they will not eat, use or worry about troubles If the tonic traditional Chinese medicine is used as soup medicine to let young people cook up medicine, most of them will not be popularized We should tell the young consumers of the church to drink the cheap nourishing Chinese medicine in a thermos cup, a stewed pot for tea, or a health pot for boiling water in the office At the same time, we will actively and continuously promote the popularization of all kinds of traditional Chinese medicine nourishing Festival, medicinal meal Festival and affordable nourishing traditional Chinese medicine Autumn and winter are the season of tonic Chain drugstores can cooperate with suppliers to plan various traditional Chinese medicine tonic festivals, such as Astragalus tonic Festival, yam tonic Festival, fresh ginseng tonic Festival, jujube tonic Festival, licorice universal Festival, etc Or mainly push 2-3 traditional Chinese medicine as the affordable Chinese medicine nourishing formula section, such as siwutangpu and section Forming accumulation effect Over the years, some chains have promoted many herbal tea and tonic prescriptions, but the effect is not good The reason is that they are not targeted and there are too many prescriptions Not only the staff can't remember them, but also the consumers are at a loss Which one is the best one to use? Therefore, when promoting affordable tonic Chinese medicine, there are not many prescriptions, and there are not too many Chinese medicines in the prescriptions It's better to have 2-3 flavors, which leads to high customer unit price , it's hard to remember, the customer's acceptance is low, and the staff can't make it up, so it can be said that they don't like each other No long-term adherence is also a disadvantage in the promotion process If you do it once and see the effect is not good, you won't do it Or a tonic formula today, and another formula tomorrow to promote, can not form the accumulation effect of precipitation In addition to long-term adherence, we should use all resources on the ground to carry out extensive publicity, such as LED display, display, flag hanging, pop, dmdan, consumer lectures and other forms to carry out publicity, education and guidance The classification of tonic traditional Chinese medicine can be divided into tonic (regulation and enhancement) traditional Chinese medicine and therapeutic (correction) traditional Chinese medicine Tonic Chinese medicine is also called tonic Chinese medicine The traditional Chinese medicine with the functions of tonifying Yin, Yang, Qi, blood and other deficiencies of the body is called tonic traditional Chinese medicine, which is used to prevent and treat various kinds of deficiency syndrome (deficiency syndrome refers to the deficiency of the substance or body function constituting the body, based on the clinical symptoms of deficiency syndrome) According to the efficacy, it can be divided into four categories: the treatment of various Qi deficiency Most of the drugs return to the spleen and stomach meridian, which can nourish the spleen and replenish qi The related traditional Chinese medicine includes Astragalus, ginseng, dangshen, Atractylodes macrocephala, Ganoderma lucidum, Coriolus versicolor, Polyporus, shiitake mushroom, liquorice, yam, coix seed, jujube, Yitang, American ginseng, bean, etc.; the related traditional Chinese medicine includes wuzhaolong, tudangshen, niudali, qianjinba, etc.; blood tonifying: treating various blood deficiency Related traditional Chinese medicine includes angelica, Polygonum multiflorum, polygonatum, Caulis Spatholobi, mulberry, mulberry, black bean coat, longan meat, flaxseed, placenta, donkey hide gelatin, etc.; nourishing yin: treating yin deficiency Related traditional Chinese medicine includes Yuzhu, Dendrobium, rehmannia, Schisandra, Cornus flesh, Ligustrum lucidum, dryland lotus, Maimendong, asparagus, Scrophularia, Cordyceps and so on; Invigorating Yang: treating yang deficiency The related traditional Chinese medicines include Xianlingpi (Epimedium), Psoralea, acanthopanax senticosus, eucommia, Dipsacus, Suoyang, Morinda, Festuca, dodder, aconite, cinnamon, etc According to the price, it can be divided into expensive and cheap tonics, which can be classified from the source of genuine medicinal materials and the huge price difference caused by them, and can also be divided into ginseng antler expensive and cheap tonics and ordinary cheap tonics Affordable nourishing traditional Chinese medicine, with its price close to the people and wide application, is common people's: for example, Astragalus membranaceus, dangshen, jujube and Yitang can be called affordable nourishing traditional Chinese medicine Of course, it is much cheaper than ginseng and American ginseng, but the mechanism of Invigorating Qi is not the same In addition, in the traditional tonic prescriptions (tonic prescriptions Sijunzi Decoction, Shenling Baizhu decoction, Buzhong Yiqi Decoction, Shengmai Powder; tonic prescriptions Siwu Decoction, Bazhen decoction, Shiquan Dabu decoction, Guipi Decoction, Fumai decoction, etc.; tonic prescriptions Liuwei Dihuang Decoction, Zuogui pill, Dabuyin pill, Tongyi decoction, Erzhi Pill, Ganmai Dazhao decoction, etc.); The market of nourishing traditional Chinese medicine is also expanding rapidly, driven by the experience activities of stores of fresh traditional Chinese medicine and the education of consumers and clerks of products (Li Congxuan) original title: new favorite of traditional Chinese medicine category in drugstores: how to counter attack "affordable" tonics? 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