How to optimize channel construction is a problem that the whole industry is considering at present

"Although China's
slows, it is still at the leading level compared with other countries and regions around the world, " said China Coatings Network. "On August 20th,

and
coatings
industry giant AkzoNobel Global CEO Don Boehner told the Daily Economic News.
the same day, AkzoNobel from the Netherlands and the British Scully Group invested in the joint construction of Akzo Nobel decorative paint production base laying the foundation ceremony was held in Chengdu. According to the Daily Economic News, the project, with a total investment of 44 million euros, will become AkzoNobel's fourth and largest decorative paint production base in China.
the slow global economic recovery, AkzoNobel's second-quarter 2014 report card was not a success: sales reached 3.71 billion euros, down 4% year-on-year due to adverse currency factors; Operating income rose 10 per cent to 353 million euros. Its decorative paint business, high-performance coatings business and specialty chemicals business achieved only single-digit growth.
Don Boehner believes that the best way for AkzoNobel to keep growing against the market, desitartary and lacking confidence in the economic recovery in the US and Europe, is to keep its focus on China and invest more in it. As recently as June 23, 2014, AkzoNobel announced that it would invest more than 6.5 million euros to build a new high-performance coating technology center in Songjiang, Shanghai. Global
Coatings network
understands that the Asia-Pacific region-led high-growth market now accounts for 44% of AkzoNobel's total sales, and this ratio is likely to increase further in the coming years.
don't think China's economy has slowed from "double-digit" growth to 7.5 per cent, "that's not a bad thing," He said. "He believes that the slowdown is part of China's managed economy and that foreign companies need to adapt to this new situation.
will continue to invest in China," he said. "So the three businesses, while growing slowly, will continue to grow. In
, China's economic growth has slowed, as reflected in the real estate sector's entry into the down channel. Several cities across the country have joined the "limited purchase and untied army." "As a part of the downstream industry of real estate and infrastructure, the decorative paint industry also faces operational challenges.
18 months, China's real estate has started to decline, and we've been watching closely. Don Boehner said, "The government's control of the real estate industry, in order to guard against the industry bubble, but too inactive and hope to rely on some stimulus to develop." "In his view, property will rise in the future after a downturn.
" decline in Chinese property, implicating AkzoNobel's decorative paint business in China. He also noted that AkzoNobel will continue to develop two other businesses: high-performance coatings and specialty chemicals, balancing profit growth as property declines.
notable, Mr. Tang pointed out that western China is growing faster than the central and eastern regions, accelerating investment in the west, and is part of the company's response to China's slowing economic growth.
china's urbanization and ecological civilization construction accelerate, by 2030, or 68% of the population will live in cities and towns. Based on this situation, the coatings, decorative paint industry channels began to change. "When society changes, channels adjust accordingly." Mr Don Boehner said. "As urban density changes, access to small and medium-sized towns becomes more important."
, AkzoNobel has opened more than 4,000 stores in China. "This was originally our greatest success and strength, " said Dr. Lin Liangxuan, president of AkzoNobel China, "but this single-channel approach to opening a store is no longer adapted to the new social situation, and our industry has derived multiple channels, such as e-commerce." Lin Liangxuan pointed out that channel sinking, perfection is not so simple as opening thousands of stores, how to optimize channel construction is currently the whole industry is considering the problem.