How to revive the Central Plains meat Federation

Introduction: Zhongyuan meat joint factory is a large meat food processing factory affiliated to Liulihe Town, Fangshan District, Beijing The factory was built in 1992 Its predecessor was an export-oriented joint venture with Germany At first, due to years of losses, foreign bosses were forced to withdraw Since 1995, the factory has rebuilt the Central Plains meat joint factory in accordance with the principle of independence After several years of hard work, this factory has become a new type of meat food processing factory with advanced technology, complete facilities and strict management, taking pig, cattle, sheep and chicken food processing as the main business body, and integrating production, processing and marketing Fangshan has become the largest, most efficient and most capable meat processing leading enterprise In 2000, it was rated as one of the top ten leading agricultural products processing enterprises in Fangshan District In such a fierce market competition, the Central Plains factory can rise and fall back in a short period of time and revive its momentum What effective measures have they taken? For this reason, recently, the reporter visited the Central Plains factory, and the main person in charge of the factory, Mr Na Limin, explained the four development truths To enlarge the scale of production and enhance the competitiveness "we should work hard on quality, expand the scale of production and enhance the competitiveness", which is a major reform made by the Central Plains leading group after insight into the market The whole factory first invested 5 million yuan to build a new joint meat factory in Changgou, occupying the southwest of Fangshan, Laishui, Yixian and other surrounding meat food markets with the fastest speed The second is to immediately transform the original equipment and technology to further improve the internal quality of products The factory has imported a set of large-scale, aseptic, automatic and vacuum packaging equipment with international advanced level from West Germany, in order to improve the technical content of products and increase the shelf life of products; it has built a pre cooling workshop of 1000 square meters to improve the fresh-keeping degree of raw and cooked meat products; it has carried out technical transformation and renewal on the existing two processing production lines, and added three on the original basis New varieties, now five old varieties, improve the output and quality of products Through the above transformation, the scale of Zhongyuan plant has been expanded rapidly, the quality and efficiency have been improved significantly, and the production cost has also been reduced by 20% The company also uses advanced scientific and technological means to further process pig, cattle, sheep, chicken and other raw meat products, and produces four series of 87 kinds of meat products (roast, brine, sauce, irrigation) With unique flavor, superior quality and reputation, the company will soon occupy the meat market in Beijing and other foreign ports Adhere to the "company + farmers" to drive farmers to become rich The Central Plains plant adheres to the "company + farmers" type of industrial operation, strengthens the breeding team of pigs and cattle, and "order agriculture" to drive local farmers to become rich Since 1998, the factory has set up 35 large-scale pig farms, developed more than 600 large-scale pig farmers and 17 cattle farmers, joined the breeding communities and large-scale households developed in Fangshan by Huadu and Zhengda broiler group, and formed the "Liulihe Central Plains meat processing economic complex", which adopts the form of order contract to underwrite and purchase In recent years, the most reasonable purchase price can be obtained for the farmers who sign the raw material purchase and sale contract with Zhongyuan meat joint factory The factory establishes a long-term supply and marketing relationship with the farmers "based on sincerity", fulfills the contractual obligations in time, and ensures that the average annual net income of the farmers can reach more than ten thousand yuan, which greatly mobilizes the enthusiasm of the farmers As a result, the whole plant has become a leading demonstration enterprise with good economic benefits, strong ability to bring customers, excellent products and high enterprise reputation in Fangshan District, ranking third in the comprehensive evaluation of more than 700 meat food processing plants in the city Carry out diversified operation and expand market share The shortage of raw materials and high cost have always been a problem for the Central Plains factory For this reason, the factory has invested more than 7 million yuan to build a new production line of 2000 pigs per day in the original factory It has signed a stable order contract with pig farms and pig farmers of all scales to purchase raw pigs at a protective price, ensure sufficient supply of raw materials, and provide fresh pork for consumers every day Therefore, the factory was approved by Beijing as "designated slaughterhouse for pig batch" Broadening sales channels and serving consumers with high quality products are the most powerful "key" to ensure sales volume In order to provide consumers with high-quality "assured meat", pigs must be strictly quarantined by the health department before entering the factory, and then strict quality inspection shall be carried out for slaughtering, cutting, material selection, processing, packaging, delivery and other links The products produced through layers of checks, due to outstanding characteristics, advanced technology and stable quality, 80% of them are sold well in the Beijing market There are more than 80 hotels and restaurants in the city ordering products from the central plains all the year round, and customers from Hebei, Shanxi, Inner Mongolia and other foreign ports have also come to order In August 2000, the products of the factory were invited to participate in the agricultural and sideline products exhibition held in Beijing Agricultural Exhibition Hall In February 2001, he participated in the national agricultural and sideline products exhibition held in the Great Hall of the people So far, people in the Central Plains have not satisfied with the current situation, but continue to work hard on "serving consumers" More than 550 stalls have been set up in Beijing and the suburbs, so that consumers can eat "assured meat" in the fastest and shortest time In addition, a 5000 square meter meat products direct selling hall has been built in the plant area, and 40 medium-sized vans have been purchased From Fangshan, Liangxiang and urban areas, consumers are free to visit and shop in Central Plains Nearly 2000 people go directly to Central Plains to purchase meat products every day, with a daily direct selling income of 60000-80000 yuan Zhongyuan factory also plans to build 30 direct sales branches in urban and suburban areas to further expand the marketing scope At present, the Central Plains factory is investigating and demonstrating the construction project of cooperative development of meat rabbit breeding, processing and export base The Central Plains factory is responsible for breeding and processing, and the products are sold and exported by Beijing International Trade Company If the project is feasible, it will be listed as the next work focus The Central Plains factory will establish a breeding and processing base with an annual output of 9 million meat rabbits and 10000 tons of processed and exported rabbit meat.