How will the pesticide industry crack the "Zhenlong Chess Game" in 2018?

In 2018, the pesticide industry will be in the "Zhenlong Chess Game" situation.
This week, we will continue to discuss how the pesticide industry will crack the "Zhenlong Chess Game" in the new era
.
An effective way to strengthen the brand How to strengthen the brand to obtain the evergreen enterprise base, so that the brand's passion will last forever? The premise of high-quality products or excellent service becoming the standard brand is the premise of the brand
.
The effective way to create a large single product and form a brand is to rely on the advantages of the enterprise to form a market brand IP and gain user brand recognition
.
The formation of category brands through superior products allows the company to associate highly with the product brands, and the influence of the category can be built
.
Under the new normal of environmental protection and safety, and the new era of the pesticide industry, the core of the market has become a shared and open comprehensive model-products, services, technology, promotion, price, and supply capabilities
.
Under the "product + service" model, the retail sales of China's pesticide preparation market has risen from around 90 billion to several trillion
.
The superposition of many factors such as policy guidance, user changes, brand building, etc.
, makes the pesticide industry in 2018 a “deliberately” overall large-scale “chess problem”-Zhenlong chess game
.
In the chess problems, the transformation and transformation of various masters, as well as the models and strategies and tactics of platforms, services, trends, integration, ecology, mergers and acquisitions, quality, new categories, etc.
, affect the overall situation and win, and the time to solve the problem can be as little as 3 years.
Then 10 years
.
Under the situation of trillion-level pesticide "Zhenlong", companies cannot only make products, and channels can not only sell products.
The relationship between merchants and users changes; users are not only product buyers, but also need comprehensive crop solutions.
A personalized service plan from planting to harvesting; manufacturers need to work together to provide users with the services they need, and even provide post-harvest food deep processing, vegetables and fruits into supermarkets and other production and sales systems
.
How to crack the "Zhenlong Chess Game" Under this trend, what choices do pesticide companies need to make? How to crack "Zhenlong Chess Game"? At present, pesticide companies have four models to choose from to formulate strategies: Category integration: to become a leader in a certain compound category.
For example, the strategy adopted by Limin Chemical on mancozeb, an old compound, is "integration.
" , Mergers and acquisitions of enterprises in Hebei and Shandong, and has become a leader in this category
.
In 2017, it also launched the preparation brand-Leading Show, which has become an excellent case of rejuvenating old compounds
.
This type needs to focus and refocus, that is, to dig a hole 10,000 meters deep on a square area
.
Platform-based operation: Become an Alibaba Taobao->
.
Group industry chain type: group development, building product chains, and forming product scales.
Many such companies, such as Red Sun, Red Sun’s chlorpyrifos, imidacloprid, paraquat and other products, are all made from intermediates and control the original medicine.
All aspects of production ultimately form an industrial advantage, that is, grow vegetables before cooking, and grow vegetables by themselves
.
Technology patent type: How many foreign companies have developed this type? The Shenyang Chemical Industry Institute is a representative of domestic companies.
From flumorph to oxystrobin and then to 9080, relying on patented products to form product barriers, that is, to invest in building a gateway In the future, highways can be used by themselves for free, and others will have to pay highway fees (patent fees) if they want to borrow the way
.
In fact, the setting of "Zhenlong Chess Game" also has a deep meaning for potential companies to "overtake the car on a curve", just like the monk Xuzhu, who counterattacked Duan Yu, Murongfu and others through the chess game.
Under the super-big game of the layout of the pesticide industry, many companies also have this opportunity to transform and counterattack.
In the past two years, the strategic and clear goals of Qingyuan Agricultural Champion, Qingdao Zhongda, Shandong Kangqiao, Mingde Lida and other companies are likely to become the "rich and handsome" who broke the game in the "Zhenlong Chess Game" after 2018
.
2018 should be the initial year for the “Zhenlong Chess Game” to be solved.
As a pesticide company that wants to participate in it, it needs to have a clear understanding and positioning of itself.
In the process of corporate transformation and transformation, always keep in mind the company’s Positioning, cannot deviate from the positioning to blindly acquire and integrate, and cannot change and transform without regard to the corporate positioning; otherwise, you will lose yourself, lose the original advantages of the company, and eventually lose the strategic direction
.
In this way, it is difficult to have the strength to participate in breaking the game, and it may eventually be eliminated by the large-scale development of pesticides, and become a "Ding Chunqiu" who is high in martial arts but out
.