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Under the dual influence of the catalysis of the epidemic and the promotion of capital, pre-made dishes have become a hot topic in the hot market this year
Launching pre-made dishes ushered in the 5.
In fact, pre-cooked dishes have been developed abroad for many years, but in China it is a popular concept in recent years
Huifa Foods has entered the field of pre-made dishes as early as 2013, mainly focusing on catering, hotels, central kitchens and other channels
From the perspective of the development process, Hui Zengyu, chairman of Huifa Foods, divided the company into 5 development stages - 1.
Mainly promote the "taste of a big country" to form four product series
Since 2022, pre-made dishes have ushered in a highlight moment as a trillion-level track
"At present, the standard system of pre-made dishes is the focus of the industry.
Starting from the C-side, omni-channel layout of pre-made dishes
The sales ratio of Huifa Food’s pre-made dishes on the B and C side is about 7:3.
At this stage, the channel that Huifa Foods is doing relatively well is chain hotels.
In addition, Huifa Foods is also very optimistic about the group meal market
Zang Fangyun, executive vice president of Huifa Foods, said: "For pre-prepared food companies, it is still necessary to make efforts in catering channels, and give priority to influential and representative catering channels; on the consumer side, it is more important to do well in the brand of the company.
The proportion of household consumption has increased, and the geographical attributes are obvious
What is the future direction of the prepared vegetable industry? Zang Fangyun believes: "In the future, the prefabricated vegetable market will have more and more obvious cultural and regional attributes
In addition, in the future, the prefabricated vegetable market will still follow the market rules of “paying equal attention to both out-of-home consumption and household consumption, and giving equal attention to life improvement products and daily necessities”.
(Zhou Zhiwei)
"China Food News" (May 27, 2022 02 edition)
(Editor-in-charge: Han Songyan)
