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China Coatings Network
News: Recently, the cross-border marriage of the home industry has added a new combination, TCL Group Co., Ltd. and Dalian Wanda Group Co., Ltd. signed a letter of intent for strategic cooperation on January 4 to jointly seek the transformation of the Internet field. With the cross-border trend, the home industry has become a lot of "layman" competing for territory. In this changing Internet age, you do not "cheat", others will also "cheat", hundreds of billions of
coatings
the market can not eat alone. In this case,
coatings enterprises
also need to constantly strengthen themselves, improve brand competitiveness, so as not to be "destroyed" by competition.
from the business strategy, cross-industry integration of resources can not only spread the business risk, but also to a certain extent, to avoid the future market fluctuations of an industry; From a product point of view, after cross-industry integration, a large product cluster can not only meet the different needs of consumers, but also for businesses to gather more customer resources. In other words, cross-industry integration is one of the main ways for the home building materials industry to break through the bottleneck of development.
well known, cross-border has become a new breakthrough in the industry. Over the years, the paint industry after a round of price competition, product competition, channel competition, has now developed to the stage of brand competition. Some big brands, the integration of resources is superior. Because the brand is excellent, financial resources, in cross-border integration of operations unique, can do a first step, seize the commanding heights, so that the distance between the industry brands more and more. So far, cross-border into the paint industry strength of enterprises are also many, such as bathroom brand Wrigley,
paint brand
Sofia, floor brand holy elephant and so on. These enterprises rely on the original industry in the brand, channels and other advantages, innovative business model, in the field of integration has opened up a new territory.
face of more and more "intrusions" from "outsiders", paint companies should see the challenge, and while you don't have the idea of "stepping out," you can't stop others from coming in and "predatory." Therefore, coating enterprises should recognize their own advantages and shortcomings, with advantages to make up for the shortcomings, accurate positioning, enhance enterprise design and innovation capabilities, take appropriate business methods. In this way, not only in the fierce market competition to occupy a favorable position, but also to promote the standardization of the coating industry, accelerate the development of the industry.
In short, now cross-border has become the market competition "normal" phenomenon, and in this case, no one can avoid not being "disturbed", so that paint enterprises only strengthen their own competitive strength, strengthen their own defense capabilities, in order to resist outside interference, to hold the long-term Jiangshan!