Ice cream presents a new image of health

Driven by consumption upgrades, ice cream, which was originally classified as an "unhealthy" food, is changing the inherent cognition in consumers' eyes under the new trend of low-fat, low-sugar, and high-protein health

New healthy ice cream debut

Not long ago, Zhong Xuegao, a new consumer brand in the ice cream market, launched the "Juvenile Series Ice Cream" in cooperation with the National Olympic Sports Center.

Beijing consumer Chen Man said that for sports enthusiasts who are accustomed to checking the ingredients and calorie tables, the newly launched low-sugar version of velvet cocoa ice cream has more than 72% less sugar than the regular Zhongxuegao velvet cocoa ice cream.

It is not uncommon for ice cream brands to sell health products as new products

Health products become a new growth point in the industry

"Consumers' constantly updated needs are both challenges and opportunities

Data shows that in 2020, the scale of China's ice cream market has already ranked first in the world, reaching 147 billion yuan

"With the popularization of the concept of health, in addition to the taste, appearance and other factors, consumers' choice of ice cream is more significant in avoiding high-sugar and high-calorie products

"'Healthy + delicious' has become an important development direction for the entire ice cream industry, but the balance between low-sugar, low-fat and taste is a difficult problem in food research and development

Consumers are willing to pay for high-quality products

The "2022 Edition of China's Ice Cream Industry In-depth Research and Development Trend Analysis Report" believes that the continuous improvement of China's consumption level will lead to further expansion of the ice cream market capacity, and the market direction will therefore become nutritious, healthy, interesting, and high-end

"Once subject to the influence of factors such as national income and consumption habits, ice cream, as a seasonal consumption, has less changes in appearance, taste and price, and its brand attributes are not strong.

"At the same time that consumers are willing to buy ice cream with higher prices, their requirements for product quality are undoubtedly more stringent

(Source: Consumer Daily)

"China Food News" (May 06, 2022 Edition 08)

　　(Editor in charge: Wang Jiayi)