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Yoghurt has grown from obscurity to explosion to a stable and large dairy sub-category.
experienced rapid growth, yogurt seems to be the time to usher in the "ceiling".
, many yogurt brands are looking to similar categories of yogurt in the hope of finding new growth points.
and Siggi's, a well-known Icelandic yogurt brand, says there is still plenty of room for yogurt innovation and is expanding its product line under the guidance of the strategy of "focusing on yogurt innovation"... As you may well know, in 2018, Siggi's was acquired by dairy giant Actalis, and under the new owner, Siggi's moves are frequent.
last July, the brand launched a multi-packed, lactose-free yogurt product and a Skyr line with 4% cold coffee, while its snack line returned.
2020, the Skyr line has launched three new products: plant-based yogurt, children's yogurt and yogurt products with more nut butter.
the potential for innovation in Siggi's, which focuses on yogurt product innovation? Source Pixabay "How do we realize the promise of simple ingredients, health and less sugar, and how do we spread to attract more consumers, and how do we pass on what Siggi's did 15 years ago?" Altschul, ceo of Siggi's, says this is the problem and challenge he faced when he first joined.
, plant-based yogurt is part of Siggi's strategy to expand the yogurt category.
Photo Source: Siggi's new coconut-based range, made from a unique blend of pea protein and nuts, contains 8-9g of sugar and 10g of protein per 5.3 ounces of yogurt in four flavors: vanilla cinnamon, mixed berries, raspberry and mangoes, currently retailing for $1.99-$2.19.
the product was promoted, Siggi's claimed that the new product was nutritious, with protein content three times that of the market's leading plant-based yogurt products and a 40 percent reduction in sugar content.
Siggi's CEO added: "Plant-based products are just one part of our outreach and innovation channels, and it is well known that plant-based yogurt is booming.
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