If pharmaceutical companies want to avoid "thunder" in advertising, these regulations need to be noted

[industry trends of pharmaceutical network] on December 27, the State Administration of market supervision and Administration issued the Interim Measures for the administration of advertisement examination of drugs, medical devices, health food and formula food for special medical purposes (hereinafter referred to as the Interim Measures), which shall come into effect on March 1, 2020 Among them, it should be noted that in the interim measures, the advertiser should be responsible for the authenticity and legality of the advertising contents of drugs, medical devices, health food and formula food for special medical purposes The contents of relevant advertisements shall be subject to the instructions approved by the State Drug Administration and shall not exceed the scope of the instructions The advertisement shall be marked with the approval number of the advertisement In addition, it is also required that the contents that should be marked prominently in the advertisement, the font and color of which should be clearly visible and easy to identify, and be continuously displayed in the video advertisement In fact, in recent years, with the rapid development of the drug market, the market competition is increasingly fierce In order to improve the competitiveness of products, some enterprises have made a variety of fancy advertisements for drugs emerging But at the same time, it also led to the news that drug companies were fined for illegally publishing drug advertisements For example, the announcement of administrative penalty issued by Shenzhen market supervision administration showed that a pharmaceutical chain Co., Ltd was punished by Nanshan Bureau of Shenzhen market supervision administration for advertising illegal acts Not long ago, according to the State Administration of market supervision, Chongqing pharmaceutical company implanted "999 dermatitis" advertisements in Tucao conference Because advertisements did not indicate taboo or adverse reactions, they did not mark "make complaints about buying or using under the instructions of pharmacists or under the guidance of pharmacists" They were fined 900 thousand yuan In addition, Taiyuan municipal market supervision and Administration Bureau recently announced "typical cases of false and illegal advertisements in 2019" Some of the drugs involved were also ordered to stop publishing illegal advertisements and fined 110000 yuan because the enterprises involved violated the relevant provisions of the advertising law In order to further strengthen the supervision of drug advertisement examination, the examination procedures and standards of drug advertisement shall be strictly enforced, and advertisements shall be strictly examined and approved Since this year, the state and many places have begun to further strengthen the special rectification action of medical drug advertising, and urge and guide the advertising media to implement the review responsibility Strictly control the examination of advertisements, strengthen the management of the source of advertisement release, and ensure that the contents of advertisement release are standardized and legal For example, Liaoning provincial market supervision and Administration Bureau has launched a special campaign to punish illegal Internet advertising in the whole province this year As of December 11, a total of 74 cases of illegal Internet advertising had been handled, an increase of 118% over the same period of last year 13 typical cases of illegal Internet advertising had been exposed, an increase of 86% over the same period of last year Liaoning Province monitored 142215 times of Internet advertising by itself, found 549 times of problematic advertising, conducted 142 times of administrative interviews, and carried out 418 times of rectification and publicity In recent years, Yinchuan municipal market supervision bureau has also been carrying out special renovation of advertising, increasing the supervision of advertising publishing, and focusing on drugs, health food and real estate advertising related to the health and safety of the public, which are managed by categories and stages From January to October this year, 19 cases of false advertising were investigated and punished, with a fine of 1.4456 million yuan Generally speaking, the safety of medicine and food is related to people's livelihood As one of the means of publicity, advertising will be strictly supervised at any time In the future, the provincial bureaus will continue to actively complete the work of cracking down on illegal and false advertising and increase the punishment It is hoped that all pharmaceutical enterprises and institutions will not try "thunder" for their own benefit Please use advertisements carefully in strict accordance with policies and regulations.