Imported wine market: Cover up windfalls with virtual quotes.

Original title: Imported wine market: with virtual quotations to cover up windfall profits
The Mid-Autumn Festival is about to, supermarket wine has started a promotional campaign. (Photojournalist Yang Yaoxuan)
. A bottle of "sweeping price" is 1399 yuan of "imported wine", the actual price of 11.5 yuan / bottle; Industry insiders believe that consumers should keep the relevant documents in order to defend their rights in accordance with the law.
phenomenon one: the price is less than "sweeping price" 2%
reporter found that the wine visible with regular software scanning code is 1399 yuan / branch, while the buyer actually buys is 11.5 yuan / branch. Why is there a big difference between the two prices? The sales staff said "all for the face only", the actual price of 138 yuan 2 boxes is also doing activities, "the same product with the industry to sell 158 yuan, we are now also 'naked price walk'."
"high-sweeping prices and low-priced" wine sellers are not in the minority. Reporters see, the winery gave a guide price of 6528 yuan / 12 units, calculated to be 544 yuan a bottle, but the actual purchase is 299 yuan / 12 units, that is, less than 25 yuan a bottle, and WeChat broom code out of the price of 1088 yuan / branch, more than 43 times higher.
customer service staff said that the price below is explained for the store's real-time sales price. But Ms. Lin, a resident who browses the shopping site to buy wine, said that if it hadn't been for the end, she wouldn't have found the "post" after the details of the item, "at first I thought it was the original price and the discount price".
phenomenon two: difficult to distinguish the original bottle of the famous wine
many merchants have said that they sell the wine are the original bottle of imported wine, in the importing country of origin of the winery for filling.
, however, is it possible to refill high-priced wines? Industry insiders revealed that the more expensive the wine is more likely to be "stealing beams for columns", "the barrel of low-cost wine imported into the domestic after filling into expensive wine bottles, 'turned around' to become a famous wine.
Analysis: "Sweeping price" is the "subliminal rule
China's food industry analyst Zhu Danpong said that some stores that do not actually sell tend to raise prices, attract buyers' attention, low transaction prices so that buyers have a "pick-up" feeling, "this is the so-called sales skills, the list price of 1299 yuan, the final price of 298 yuan, the actual cost of 68 yuan." "In his view, false selling prices are a means of windfall profits, merchants with discounts to cover up their windfall.
wine merchants downplayed it, "it's a common situation in the industry." He told reporters that wholesalers have been asking him to raise the price of wine on the company's network, so that they "do a good job", "the import wine market has a lot of chaos, everyone numb." As
as for filling, pretending to be imported from the original bottle of famous wine, although less than in the past, but still exist. Mr. Zhu Danpong said, mainly as consumers more and more understand wine, understand some identification techniques, "if imported wine has formal customs procedures, it will basically not be false, consumers can compare customs clearance and customs clearance documents for identification." "
industry believes that despite the continuous development of the market, the imported wine market chaos continues unabated, the market will be greatly adjusted.
point of view: buyers should learn to defend their rights
Some legal sources said, if the seller used the price to make buyers aware of the error, so that they buy low-priced wine at a high price, it should be fraud. Zhao Shanqi, a member of the Civil Law Professional Committee of the Guangzhou Bar Association, said that it is an improper price practice for merchants to lure consumers by using false or misleading price means in violation of the provisions of the Price Law of the People's Republic of China.
publicity of the original bottle, famous wine but with small workshops to produce second-best behavior is a violation of the Provisions of the Consumer Rights and Interests Protection Law of the People's Republic of China. If found, the consumer may claim an increase in compensation for the loss, which is three times the price of the goods purchased or the cost of receiving services, and $500 for the increase in compensation.
Zhao Shanqi said that it is illegal to sell gimmicks at second-best and false prices, and consumers can pursue the civil liability of merchants in accordance with the law, or they can file a complaint with the competent government departments. However, it should be noted that consumers should keep the relevant purchase vouchers, business brochures, advertising and other evidence in order to protect rights in accordance with the law. (Lu Mengqian, Lin Lin)