Imported yogurt fancy "break the door" to seize the Chinese market hundreds of billions of "World Cup"

Chinese do you really love yogurt?
40% of
Chinese consumers say they eat yogurt (at room temperature or refrigeration) at least once a day,
17%
drink lactic acid bacteria drinks (at room temperature or refrigeration) once, according to a survey conducted by Inmint. Chinese, especially the younger generation, are increasingly inseparable from yogurt.Behind the huge demand is unlimited business opportunities, recently, the China Business Industry Research Institute released the "
2018-2023
china's yogurt industry market prospects research report" shows:
2016 and
China's yogurt industry market size reached
1010.17
billion yuan, the first time to exceed 100 billion yuan.
sales of yogurt exceeded milk
for the first time in 2017, amounting to about
119.
2 billion yuan, an increase of
18%
year-on-year, far faster than milk. It is predicted that
market size of China
's yogurt industry will exceed
140 billion
2018.- There is no doubt that the Chinese market is more attractive to dairy companies around the world than the World Cup, and they are doing everything they can to make a big play in trying to get a piece of the hundreds of billions of dollars.China's yogurt market leader in the worldyogurt as a nutritionally healthy food, has long been popular in the world, especially in some developed countries and regions, yogurt accounted for more than
50% of liquid milk
market share. In recent years, China's yogurt market growth led the world, maintaining double-digit growth every year, and yogurt has become the fastest growing category, its development momentum is quite strong.In most people's perception, Chinese did not eat dairy products before being influenced by Western food culture, but in fact, china's yogurt market has been booming since the reform and opening up. In fact, honey yogurt is a popular traditional cuisine in north China. In the streets of Beijing and Shanghai, you can always find them: in the eyes of foreigners, they look like a small crafts, the lid is tied with a rope, fixed, unique shape, let people recognize
. . .at a glance Of course, Chinese's enthusiasm for yogurt is not just about its taste, but also about its nutritional value. Yoghurt not only helps promote intestinal peristaltic and digestion and absorption, improves the human intestinal environment, but also strengthens the body's immune system and reduces the occurrence of diseases such as influenza. And for weight loss, prevention of osteoporosis, prevention of constipation, increase appetite also has magical effects.In addition, yogurt is crazy in the Chinese market, also thanks to its
"lactose insatiability" relief function. Due to different dietary environments and habits, lactose insatiability varies racially, and the rate of white people, especially in northern Europe, is significantly lower, such as
2
%
-15
% in northern Europe and
9
%
-23
%, White Americans
6
%
-22
%, but in Asia, the prevalence rate is quite high. As shown in the figure below, China's region has the highest rate of lactose indestion in the world at
80%-100%
.Nutrition experts said that people suffering from lactose impatient, due to the lack of lactase in their intestines, milk and other dairy products or other foods containing lactose effectively decomposed, resulting in the failure to break down the lactose at the end of the return, colon fermentation by bacteria, resulting in gas, causing bloating, exhaust and other symptoms. Drinking yogurt is a good choice for this group of people. During the fermentation process, most of the lactose in the milk is converted into lactic acid and other organic acids. Lactobacillus in yogurt itself produces a lot of lactase, which in turn helps the body digest lactose.Imported yogurt brand fancy
"breaking the door how to seize the hundreds of billions of dollars worth of Chinese yogurt market this
longmen", for foreign yogurt brands, is full of challenges and attractions, and in recent years they have also made efforts to promote new tastes to meet the ever-changing market demand:in the United States, the trend of Greek yogurt is
Chobani
brought up,
Chobani
brought not only new yogurt products to Americans, but also creative marketing.
Chobani
's marketing strategy is mainly in two ways. On the one hand, claims that most of the other yogurt products on the market contain unhealthy additives, constantly let the public know the nutritional value of Greek yogurt, of course, and people themselves in the constant pursuit of high-protein, health trends;in
2016,
Chobani
introduced a range of sweet and spicy yogurts, including a Thai-style spicy mango

, a smoky chili pineapple

and
14
flavors. This range of yogurts features jams and nuts that can be stirred and eaten together. Seemingly strange taste, but widely accepted by consumers.
2017
, a new product,
Chobani Smooth
, is a traditional low-fat yogurt with
2
times the protein content of similar yogurts,
25%
less sugar, and five flavors for consumers to choose from, including vanilla, peaches and blueberries.
Chobani
the move was clear - to further grab market share from Umno, a unit of France's Danon and General Mills.Australian yogurt brand
Noosa
expanded
Mates
range with three new flavored snack yogurt products: caramel

chocolate

Pecans, coffee

chocolate

almonds and blueberries

walnuts

Granola cereal. These products use high-quality ingredients such as crispy pepper and salt crackers, nuts and almond slices; trendy cold coffee and Elizabethan ancient grain oats to awaken consumers' taste buds in a convenient and delicious form. This product is similar to the domestic daily nuts, a supplement to the body's daily need for trace elements, on this basis, yogurt to the protection of the gastrointestinal function, very beneficial to human health. The yogurt product
Harmony 1% Plus
, owned by the Greek
-S-Alpha-S-Milk Brand, is a typical product designed and developed with new features of yogurt that are rich in nutrients in low-fat Greek yogurt. Radon and quinoa are well-known daily health products, with enhanced immunity and kidney function, prevention of heart disease, help digestion and so on.
Harmony 1% Plus
apply these healthy ingredients to yogurt to enhance product efficacy and health.