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    Home > Coatings News > Paints and Coatings Market > Improve end-sales skills Paint dealers are essential to winning.

    Improve end-sales skills Paint dealers are essential to winning.

    • Last Update: 2020-09-26
    • Source: Internet
    • Author: User
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    China Coatings Network
    News:
    terminal sales can affect the
    coatings
    dealers in the regional market sales of the core lifeblood, the operation of a good terminal can guide consumption, enhance brand image, improve product flow rate, for dealers to strive for better and more production space and resources. Therefore, increasing end-sales has become the top priority for paint dealers to increase regional sales. Especially in recent years, by the upstream real estate industry regulation and other factors, the current paint market competition is becoming more and more intense, and the formation of a group of stags situation. In the "channel win, the terminal for the king" today, for the terminal work, many
    coating enterprises
    attach great importance to, whether from the manufacturer's point of view, or from the dealer's point of view, the control of the terminal has important strategic significance.
    then, as a paint dealer, in the face of product sales and management costs and other difficulties, how to improve the skills of terminal sales, break through the difficult situation, so as to obtain a larger market?
    there is no doubt that the vast majority of people, men, women and children, are members of the Appearance Society and like to judge the essential characteristics of a person or a thing by their appearance. Especially in China, consumers' brand awareness and consumer experience are relatively scarce, people usually make preliminary judgments about the brand through the image of the store, so beautiful, high-quality decoration and display design makes people more assured, more willing to be close. For coating products, stores as the end of the paint enterprise display area, it is particularly important.
    as a consumer product that people do not need to use and buy often in their daily life, people do not have a high understanding of it. When people buy paint products, in addition to searching the Internet for relevant information and listening to the views of others, but also hope to experience the use of products. And the store as a place where consumers can directly contact the paint, but also directly display the important site of paint products, how to make the end store counter shelves put out a variety of products, smoothly attract the eyes of consumers, affect the consumer's buying psychology, has become the key to the end-sale work.
    , as consumers demand more and more, just beautifying stores alone will not fully meet people's needs. Not only to provide coating products "integrated coating solutions", but also to provide training, after-sales and other "one-stop service
    coating brand
    flagship store has become China's paint market terminal operating mode of reform direction, and has a very strong vitality. Industry sources said the brand's flagship store can radiate the surrounding area with a dot band, greatly reducing customer transaction risk and time costs. At the same time, it can also promote the improvement of the service level of the industry. Paint market from the original product marketing stage into a new era of service marketing, and constantly improve the terminal service function will bring great convenience to paint users, promote consumers from "price-led" consumption to "brand-led" consumption transformation, guide the industry on a healthy, benign development track.
    well known, the process of the outflow of paint products is from the manufacturer to the dealer, and then through all levels of distributors, to the terminal retail stores, and finally to the consumer's eyes. Some dealers think that as long as the product successfully reached the hands of consumers, on the completion of the terminal sales link, do not know to communicate with consumers, understand that consumers are also a very important part of the end-sale link.
    in the marketing market, there is a word I believe many people have heard: do not offend a customer. The reason is that behind each customer, there are about 250 people standing, all of them close to him, or relatives, co-workers, or neighbors... This is called the "250 Law" and comes from the sales skills of sales guru Joe Gillard. That is, if you drive away a customer, you're driving away potential 250 customers. Therefore, in order to develop any potential consumer behind the consumer, paint dealers need to understand what consumers really want products and services, pay attention to customer marketing, win consumer reputation, the product will be better marketed out, perhaps the next second, the consumer will introduce more people to buy the dealer's products.
    "business first", customer relationship is the basis of long-term business. In order to end retail long-term, stable purchase to a paint dealer, in addition to policies, price factors, but also requires paint dealers must be with the second batch of merchants, retailers to do a good relationship. Global
    Coatings Network
    believes that only by improving service quality, enhancing communication and collaboration, maintaining and strengthening feelings through various activities can we truly tie up the second batch and retail, and increase the number of end-sales.
    the other hand, paint dealers can establish all levels of sub-dealers or other consumer files, regular visits to customers, through consultation, to solve customer problems. If there is no problem to solve, you can also use this to close the distance with customers, to achieve the "business without saying business" the ultimate goal.
    Since the reform and opening up, with the rapid development of the network and retail market, product publicity has not only relied on the "word-of-mouth" approach, paint enterprises or distributors more and more diversified publicity methods, while the publicity effect of oil carpentry is gradually weakened, or oil carpentry network construction is not as important as in the past.
    , however, it is undeniable that the oil carpentry master is still an important customer resource for paint dealers, because before the owner decides to buy paint products, the oil carpentry's words may change the direction of purchase with helplessness. Therefore, paint dealers in the store to no survival pressure and more profit, maintain loyal and effective oil carpentry network is undoubtedly a good choice. Especially for the second and third-line brands of decorative coatings, in the absence of large-scale advertising investment to pull the market, relying on the vast number of oil master to push products, especially important, especially in the retail market.
    strengthen the construction of oil carpentry network, not only can bring potential customers for paint dealers, but also can make oil carpentry reduce mobility, live a more stable life, to achieve mutually beneficial a cooperative relationship. Of course, in due course, paint dealers need to use incentives to maintain oil carpentry resources, after all, there is a relationship, the fate of oil carpentry brought sales sometimes not less than a distributor's annual volume.
    , how consumers feel and experience the terminal determines to a large extent how he perceives and feels about the brand. Therefore, improve the skills of terminal sales, strengthen communication and contact with customers, and truly bring consumers the enjoyment of product beauty and exper experience services, in order to improve the sales performance of dealers, in the paint market to open up their own piece of the world.
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