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    Home > Coatings News > Paints and Coatings Market > In 2016, the four strategies of coating enterprise management.

    In 2016, the four strategies of coating enterprise management.

    • Last Update: 2020-09-05
    • Source: Internet
    • Author: User
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    In the
    coatings
    industry, 2016 can be said to be a year of great controversy,
    coatings enterprises
    ahead of the road is unclear, confused, so that many paint entrepreneurs pressure mountain; Making it difficult to breathe, the winter in the real estate industry directly affects the serious weakness of more than 80 related industries; these current situations are undoubtedly the most important thing for enterprises to face, how to customize the right strategic planning in 2016 is a top priority; The more chaotic the market is, the more calm it is to deal with it.
    First Method: Strategic Transformation
    For group enterprises, diversified operations, involving multiple industries, carefully analyze the current policy and the enterprise's own living environment assessment, the key components of the enterprise value chain one by one combing, re-identifying whether resources and market environment exactly match;Many enterprises mention the transformation is the capital into unfamiliar areas, but the enterprise's own resources and knowledge structure can not match, resulting in the transformation of death.
    strategy is the direction, tactics are the method, the strategic transformation is to respond to the changes in the situation and the environment to make reasonable adjustments, the ultimate goal is to make the enterprise resources and the external environment to match, so as to maximize the benefits. For example, the member role location swap, was previously responsible for generating profits, is now responsible for long-term development, previously auxiliary development, is now the main profit-making role, and so on, for example, home furnishings
    wood paint
    to work furniture paint;
    Second method: fine control
    with the management of the old saying "high season to do performance, low season to do control", the market downturn when fine management is more important, how to achieve strategic objectives, the most critical lies in fine control, the establishment of the correct control model, performance methods for enterprise development Escort, the enterprise's strategic objectives are clear and then the strategy decomposition, how to make each position clearly guide their daily work content, how to make employees' daily work through performance management are linked to strategic objectives, how to use fine control is internal cost reduction, efficiency improvement, all of which point to the key indicators that are "fine control".
    The purpose of fine control is to clearly implement the strategy, reduce the strategic risk, and ultimately realize the employee's career planning and enterprise strategic objectives, effectively achieve the decomposition of the strategy into each position and correctly guide its implementation, to ensure the effective implementation of the results.
    This third method: steady victory
    All the war-goers, in order to meet, steady win, is a relatively moderate strategic choice, suitable for most medium-sized paint enterprises, developing enterprises, but also a relatively effective and easy to implement strategic choice. Strategic appeal is obviously first of all "stable", not much investment, do not make multiple choices, do not blindly expand, do a good job of the existing business is the operating characteristics of such enterprises, at the same time, the concentration of advantageous resources is the inevitable method of such strategic choice, all the advantages of the enterprise resources are concentrated in the development of projects, and strive to prepare adequately to ensure effective results.
    Fourth law: take advantage of the new economic normal, real estate decline, purchasing power decline" and so on, can be said to be the former intercept, after the pursuit of soldiers
    ; Whether it's moving, or taking advantage of the momentum, whether it's a positive blow, or a back-and-forth strategy, whether it's waiting for an opportunity, or creating an opportunity, whether 2016 is a "trap OR pie" for paint companies, and how to think about their living environment after more than 30 years of China's economic frenzy, why many paint companies are always bucking the flow, the mystery and solution is - brand shaping.
    In the dark, the most eager is the bright guidance, for the current paint enterprises, brand is the sword of the fate of enterprises facing pressure, is the best way to deal with various market changes, policy changes, brand is a psychological dependence of consumers, psychological cues, and even consumer self-expression. For the developing second-class enterprises, 2016 is more opportunities, most developing enterprises have a good capital chain, complete knowledge results and matching control model, in this environment, shaping the brand has become a godsend opportunity, through the enterprise's overall brand planning and communication strategy in 2016 Lay the foundation for the next three-year plan to provide sufficient power fuel, in the market recovery, such enterprises will appear blowout, such as breaking bamboo to become industry leaders, which is to become China Resources, Carrie and other big crocodiles.
    China Paint Network
    believes that no matter what kind of enterprises, choose what kind of strategy, I believe to be carefully designed, carefully combed, 2016 will be what kind of scenery, it is expected that each paint enterprises have their own heart of a picture. This is an important year, is a lot of enterprises, but also a lot of business opportunities.
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