In 2016, the wall coating industry changed into a ready-to-be-installed state.

Due to real estate regulation and competition from various similar products, China's
interior
market is developing slowly in 2015. In 2016,
coatings
industry has entered a state of ready-to-go, and we hope to achieve breakthrough development in 2016. I think the traditional inner wall coating industry in order to survive in the sandwich, we must go out of the traditional operating concept, for market demand, make a new transformation!
1. Pay attention to brand building
in the
paint brand
such as Lin's competitive landscape, there is a little awareness of the forward-front enterprises began to focus on brand building, to create their own brand characteristics, improve brand awareness. And with the continuous promotion of the Internet, break through the traditional marketing thinking, pay attention to network marketing
coat enterprises
will spring up all over the industry.
These coating enterprises will use the Internet and new media and other new means of brand building brands, in Baidu and other well-known platforms to cover the positive information of enterprises, by Tencent, Sina and other authoritative media to carry out brand awareness, improve the audience's awareness of it.
2. Brand specialization
the current paint industry is in the red sea of competition, brands such as forest, homogenization is serious, so that consumers are at a loss. Affected by homogenization, the future enterprises will follow the direction of small and beautiful development, that is, first fine and then bigger. Perhaps the current paint market is still in a chaotic period, but many enterprises in homogenization "breakout" on the road will gradually realize the importance of brand specialization, seeking strength on the degree of differentiation.
3. Service value-added
by the coating industry's high competition, the paint service industry market demand will be multiplied. In this case, marketing companies, logistics, home wear companies, etc. can inject more support into the paint industry, perhaps the paint giant can also be included in their own business scope, this assaciated into enterprise value-added services. This may be a big trend in the future.
4. Product environmental protection and energy conservation, personality customization
At present, although environmental protection and energy conservation, personality customization and other aspects by the industry attention, but the actual do so few enterprises, most enterprises only take this publicity. The most stringent environmental protection law has been implemented, environmental protection and energy conservation will be the future trend. In addition, 80, 90 gradually occupy the dominant position in society, the demand for personalization will increase, so customized products like Ferma in Germany will also be a trend.
5. Low-end industry transfer
in the next few years, Southeast Asian countries will mainly undertake the transfer of China's low-end paint manufacturing industry. However, due to the backward infrastructure, shortage of technical personnel, lack of energy supply and lack of industrial facilities and many other factors, Southeast Asia and other countries are difficult to achieve the Pearl River Delta door and window (door and window decoration effect map) industry prosperity. After the transfer of a large number of low-end coating processing enterprises in the Pearl River Delta region, the main design and marketing methods of coatings will change, and Southeast Asian countries will form an industry complementary situation, the future is expected to form a multinational coating industry in the relevant regions of the new zone.