In 2017 paint companies have to settle down to be the best they can be.

The real estate market in 2016 unexpectedly better than most people think, especially in the first-tier cities north of Guang deep, half a year the market from the decoyny mode directly across to the oversupply model. Despite the high business climate of the real estate market, chemical raw materials are also at a low level (raw materials are currently unreasonable surge), but for the vast number of small and medium-sized
a coating enterprises
is still difficult to say happy.
causes the industry to rise but most companies don't? The author through a visit to the market found that this is a big trend force in the promotion:
coatings
industry has entered the era of winners eating oligarchs, the vast majority of the industry profits and advantages of resources are increasingly concentrated in the hands of large enterprises occupying a leading position. The long-tailed theory is failing, originally relying on the partial security, deep cultivation of three or four-tier cities of small and medium-sized brands, is losing their living space. Like the Internet industry, when WeChat becomes mainstream, there is no other software like this that can survive.
the future is here, where should paint companies go in 2017?
size of the enterprise, please first sink down, find their own positioning, become the best of their own.
coatings are low-focus, low-participation products for consumers. No matter how much resources we put into promoting the brand, never expect it to be recognized by consumers like mineral water. With the home decoration to hardcout housing, home improvement company development, the future of consumers on coatings and other auxiliary products will completely lose awareness, the right to choose all outsourced to professional real estate developers and home improvement companies.
In the face of the new competitive environment, any enterprise dare not take it lightly, must first sink down, cognitive analysis of their position and resources in the industry, find their own positioning, in their own dominant field to become the best of their own, can laugh proud of the lake, invincible.
, 500 million scale of Tu enterprises, focusing on a sub-sector, become an expert. Where specialized in an art, there must be moving things;
may ask, how much is it safe for a business to do? I think it's a pseudo-issue, businesses of any size are not safe, security depends on whether there is core competitiveness, not size.
is not a large enterprise in the food industry, but it is more than 10 times the vitality and safety of its large enterprises. In some areas, small and beautiful enterprises are exuding vitality. Like a few companies in the paint industry, focusing on a certain type of products, the market development is very good, worthy of reference and learning.
For small coating enterprises, in addition to product focus, but also need to focus on the sales area, avoid face multi-line combat, sales range can be concentrated in the enterprise has a leading edge in the region, or to the service center around 500 kilometers, to enhance the rapid and efficient response of enterprises.
, 5-1 billion scale of paint enterprises, integrated upstream and downstream ecological chain, group development.
2016 was the most succumbing when the medium-sized paint enterprises, high not, low not on the status of the river and lake is embarrassing, most of them in the development bottleneck period, like a boat.
future competition is no longer the competition between individual enterprises and enterprises, but the competition between industrial chain and industrial chain. For 5-1 billion scale coating enterprises, it is difficult to position themselves in a certain sub-sector, in a state of pan-positioning.
is a feasible approach: joint raw material suppliers, distributors, core customers, integrated into a community of interests, group development, and jointly deal with industry competition. If you can even open up the enterprise equity, partners, customers into shareholders of the enterprise, to play the maximum potential of the ecological chain, to achieve a win-win pattern. Only such a transformation can enable enterprises to reach higher dimensions and new boundaries.
three, more than 1 billion scale of paint enterprises, natural growth, mergers and acquisitions and the layout of the entire industrial chain;
To the Big Mac company, the market is like a dark forest, never know when, where there will be what kind of unicorn pounce on, bite it hard, the only thing that can be done is to go forward forever, natural growth and mergers and acquisitions combined, layout of the entire industrial chain, with scale advantage and flexible innovation gradually raise the entry threshold of the industry, forcing back the barbarians at the door."
many people think that the enterprise is bigger, inevitably will produce bureaucratic phenomenon, the efficiency of the organization will be reduced. This is the original crime of the enterprise, smart enterprises will be centralized, strategically highly unified, tactically inaculable, seemingly out of control, in fact, the healthiest state: dynamic and efficient.
in terms of products, large-scale coating enterprises to a comprehensive layout, no one knows what the future of the future subversive coating industry products, perhaps not yet appear. The best practice is to actively lay out derivatives and integrate re-creations (as Tencent introduced WeChat in order not to be subverted by others).
of course, whether our business is large or small, whether it has core competitiveness. 2017 for the coatings industry partners, we must have a good sinking, think clearly where the future is going, stand in the future, in order to better arrange the present.