In 2020, the global beer industry will show 7 new trends in consumption

Drizly, the AOL liquor distribution platform, has made a new forecast for the alcoholic beverage industry in 2020, and given the impact of Covid-19, the alcoholic beverage industry has been completely disrupted, and new trends have emerged, such as the rise of home soda, the continued growth of hard soda and the rise of independent brands.
while online liquor sales will continue to grow in 2020, the outbreak of Covid-19 has led to a surge in e-commerce liquor sales.
in the context of changing consumption of alcoholic beverages, here are Drizly's forecasts for 2020 and the future.
1, Hard Soda 2019, hard soda overtook the beer/soda/cider category, and has held the top spot since July 4th, when it first accounted for the majority of sales in the category.
in early 2020, the popularity of hard soda continued to rise, accounting for 18.71 percent of the beer/soda/cider category on the Drizly platform in the first five months of this year.
by comparison, Light Lager, once a leader in the category, accounted for 15.38 per cent of sales, IPA beer for 11 per cent and American beer for 9.72 per cent.
hard soda sales share in 2018 was only 4.75 percent, and sales showed significant growth in early 2020.
another round of growth is expected this summer, and this subcategory will continue to exist.
2, aluminum can packaging aluminum cans have two macro consumption trends: convenience and discovery.
aluminum cans are lighter, more durable and easier to transport, allowing them to be used in more places than glass bottles.
cans also give consumers the ability to experiment with new brands or styles without having to commit to the quantity and price of standard-format beverages.
During the quarantine period, RTDs in particular experienced significant growth, with sales on Drizly's platform growing by 841 per cent over the baseline for the week of May 18 (compared with 391 per cent for the overall sales.)
in the past, this area was defined primarily by cheap, popular producers, but the craft beer movement has seen the prospect of drinking high-end alcoholic beverages in cans, and Drizly is now seeing the trend extend to other categories.
this growth, the company expects more brands to offer canned wine and spirits by 2020.
, healthy alternatives will continue to rise, especially millennials and Generation Z consumers, thinking more about what they eat.
for some, this means paying more attention to the alcohol products they consume;
the impact of the outbreak, consumers are more concerned about their health, a trend that will continue, Drizly said.
expected demand for beer, wine and low-alcohol spirits to outsoeed traditional products by the second half of 2020.
, the company expects alcoholic beverages with wholesy ingredients to become popular.
CBD drinks will be one of them, with nearly a third of independent retailers confident that these products will significantly increase their sales.
craft beer brands, which were previously only available in limited markets, are now readable in stores across the United States.
more and more small independent beers may be taking away the "craft" concept that many big brands rely on, Drizly reports.
2019, shares of brands such as Dos Equis, Goose Island, Magic Hat, Pabst, Shock Top and Strongbow continued to fall on Drizly.
, many independent brands of beer, wine and spirits have experienced sales growth in 2019.
including Clase Azul, Gerard Bertrand and Matty Squirrel.
this will continue until the first half of 2020.
enforced segregation across the U.S., Drizly's data show a sharp increase in the market share of independent brewers.
while big names such as Bourbon and Red Wine continue to dominate the industry, the popularity of niche brands such as orange, sake and sake will continue to grow.
5, high-end for nearly 20 years, consumers have been attracted to higher-end liquor products, despite the economic impact of Covid-19, but by 2020, the trend of high-end wines and spirits is still strong.
Despite the initial surge in sales of low-priced wines in March, sales of wines under $10 have steadily fallen to 19 per cent on Drizly, while sales of wines under $10 have grown significantly, even in the ultra-premium wine category.
market share for low-priced wines has been declining since January, while the market share for those priced at $30 or more is rising, even for those priced above $70.
, drizly reports that as 2020 progresses, consumers may be looking for added value when buying high-end products.
forecast that consumers will continue to shift from established brands such as Johnnie Walker, Lagavulin and Perrier-Jouet, which are expected to grow significantly less than younger brands in 2019.
instead, they will be attracted to Instagram, celebrity-backed "well-known" brands such as Aviva, Casamigos and Proper 12, which have seen significant growth in recent years.
6, the rise of home-bartenders has been influenced by Covid-19, and more and more consumers are starting to make high-quality cocktails at home.
according to Rellas, although wine has historically accounted for the majority of Drizly's sales share, spirits accounted for 39.6 per cent of sales (38.4 per cent of wines) in the three months following the quarantine.
gin, mescal and tequila all experienced better-than-expected growth in March, April and May.
the week of May 18, the three data exceeded the baseline, which is drizzly's expected growth rate over that period, at 595 percent, 1064 percent and 546 percent, respectively.
sales of cocktail essentials such as lilies and bitters also rose sharply, with sales of lilies, sweets and gin up 826 per cent in the same week, while sales of bartenders, syrups and bitters rose 970 per cent.
Drizly predicts that even if restaurants and bars reopen, the trend will continue, with consumers looking to buy high-quality cocktail ingredients for a higher home-to-house bartendering experience.
many family bars are new now, and we can expect this trend to continue for some time to come, " he said.
," Rellas said.
7, online liquor sales will continue to boom until 2020, consumers have begun to turn to the choice, convenience and immedaism offered by alcohol e-commerce, but the emergence of Covid-19 has led to a surge in online alcohol sales.
sales rose 233 percent in the week to March 16.
since then, sales growth has averaged about 400 per cent above the baseline as consumers have increased their purchases per order and new online liquor buyers have entered e-commerce channels.
will continue to buy alcohol online as people become more aware of the conveniences and choices offered by e-commerce.
, "We believe that as awareness increases, consumers will become more stubborn after the outbreak," said Relas.
Before Covid-19 accelerated its shift to e-commerce, Drizly had predicted that 10 percent of all liquor sales would be online over the next five years.
this growth, Rellas now expects online liquor sales to reach $20 billion or more in five years' time in the U.S. alone.
", consumer expectations will only increase over time.
in a technology- and data-based supply chain, there is still a lot of room for consumers to find, experience, and buy their favorite brands.
"