In order to make a "good dish", how should the offline vegetable garden cooperate with the online vegetable basket?

Vegetable baskets and rice bags are basic projects related to the national economy and people's livelihood.

On November 22, at the "Online Vegetable Basket · China's High-quality Vegetable Industry Development" seminar, Yin Chengjie, member of the Rural Revitalization Expert Advisory Committee of the Ministry of Agriculture and Rural Affairs and former Deputy Minister of Agriculture, believed that the offline production of vegetables should be combined with the online vegetable basket.

What kind of sparks will happen online and offline

"The e-commerce platform uses modern information technology to speed up the establishment of a modern marketing system for agricultural products, connect producers and consumers with new models, new formats and new experiences, and promote vegetable production and industrial development.

Shouguang City, Shandong Province is known as the "Hometown of Vegetables" in China

"Bringing the new technologies, new logic, and new business formats of new e-commerce to the fields of China's vast rural areas can effectively help alleviate poverty and continue rural revitalization

Li Qingze, chief expert of the Agricultural Products Quality and Safety Center of the Ministry of Agriculture and Rural Affairs, believes that domestic vegetable production areas such as Shouguang, Shandong have a lot of cooperation with the largest agricultural product uplink platform, and modern information technology can be used to strengthen product standardization and branding.

Ke Bingsheng, chairman of the China Rural Professional Technology Association and former president of China Agricultural University, suggested that e-commerce platforms can start from the characteristics of vegetable demand and vegetable circulation elements, and combine modern information technology such as network traceability mechanisms and consumer portraits to address the needs of the people and vegetables.

Cooperate with various entities to fill up the shortcomings of the new model

One end of the development of the vegetable industry is the producer who "sticks to the feet", and the other end is the consumer who pursues cost-effectiveness

Wang Fengzhong, director of the Agricultural Products Processing Research Institute of the Chinese Academy of Agricultural Sciences, did a small survey on the purchase of agricultural products on the e-commerce platform

"In the process of warehousing and logistics, how to ensure the delivery of the last mile and ensure the quality and safety of food is one of the problems facing the field of vegetable circulation

Liu Fuzhong, a researcher at the Institute of Vegetables and Flowers, Chinese Academy of Agricultural Sciences, also suggested that in the process of selling rural vegetables to cities, some of the current problems can be solved through the construction of green production methods and green traceability systems.