In the age of big data, data is used to interpret household consumption

China Coatings Network:
consumers, is to pay attention to the future development plans of enterprises. The dynamics of consumers play an important role in the development of enterprises. Summarize consumers' home spending behavior in 2014 and see what consumers need and what businesses need to do.
of the biggest impacts of the new era on consumers is the shift in the media. Traditional media and new media in the fierce collision, consumers understand the channels of home information is also obviously rich and tending. Overall, Internet channels account for 41%, nearly half of which are overwhelming. Magazine advertising, television advertising, stores, respectively, 15%, 13%, 12% of the proportion of the existence of traditional information channels. Friends and family are also one of the channels for obtaining information, showing the need for communication between people in modern society at a rate of 10%. Renovation companies accounted for 6%, it is clear that the majority of consumers on the decoration company's views are still very reserved. There are other channels that account for only 4 per cent. Consumer access to home information channel changes, not only the new media counter-attack, but also a large part of the main home purchase after 80, 90, and this part of the population is more accustomed to understanding information through the Internet. After 60, 70 is still more biased towards stores, television advertising and other traditional information channels.understanding of consumer buying power will undoubtedly make companies more aware of consumer behavior. Consumers are generally divided into rational consumption and impulse consumption, rational consumers pay more attention to the practicality of products and personal needs, and not blindly buy a certain product. Impulsive consumption has a strong emotional color, easy to be attracted by some advertising and promotional information and trigger buying behavior. According to the current survey, consumers tend to buy home products rational. Eighty-four percent of consumers buy because they just need it, and only 16 percent choose to buy temporarily because of a promotion. Newly purchased, the new home decoration with 34% of the first, followed by 28% of furniture damage and 13% change the style of furniture. In particular, the home market brand competitiveness, consumers can get a lot of concessions from it, some consumers have felt numb to the daily price war. Do not promote not to sell is also a problem in the home industry, consumers treat goods more rationally, the purchase of cheap products is the mainstream choice.
from the previous data, most consumers tend to access home information through the Internet, in today's e-commerce is so developed, whether most consumers buy household goods through the Internet? In fact, the channels through which consumers buy are still concentrated in offline malls. Thirty-six percent of consumers choose a high-end store, 25 percent choose a home store and 15 percent choose a department store. Only 21% of consumers choose an online store. Why do consumers behave differently in access to information and purchase channels? This has to do with the particularity of the home industry. Most of the goods in the home building materials industry need after-sales service, especially such as wallpaper, bathroom products, categories and so on, home furnishings should take into account after-sales installation and door-to-door, as well as after-sales maintenance problems. At the same time, large furniture prices are higher, but also often face the problem of the wrong version of the goods, so as to waste consumers' time and freight. Taken together, more consumers are willing to choose a reliable local store, or brand stores or shopping malls to buy. Undeniably, there are more and more consumers online shopping, but home stores still occupy a clear advantage.
the core, the most direct understanding of consumers, is the focus of consumers to buy their own products. In an age of economic underdevelopment, consumers are most concerned about price. As living standards rise, so has consumer focus. Consumers buy products, nearly 40% of consumers are most concerned about product quality, 30% of consumers are more concerned about price, and nearly 20% of consumers put product safety and environmental protection issues in the first place. At present, in the market can also be seen, in order to meet the needs of consumers, enterprises in the development of products and product positioning, but also take into account the three major consumer concerns.
topic of smart home has been high, showing that the industry's high concern for smart home, but also one of the expectations of consumers. The survey found that 90% of consumers are very interested in smart homes. This part of the consumer believes that smart home use more convenient and fast, more user-friendly, more energy-saving and environmental protection, more features, and want to try high-tech simple vision. Indeed, the high-tech properties of smart homes are a cause for concern, and most consumers are looking forward to the admen of smart home products. But at the same time, consumers are not optimistic. Only 20% of consumers at home have the use of smart home products, of which smart toilets and smart taps are the main products used. The main reason consumers are turning a back on smart homes is that the price of smart home products is too high, and most consumers think that the current level of the economy does not meet the purchasing power of smart homes.
use of big data is a feature of Internet Plus, and it's also a great way to help the industry understand consumer demand information. Comprehensive survey above, home consumption at a glance. Through home consumption analysis, understand the consumer's information channels, so that publicity and advertising is just right; Understand the consumer's purchase channels, online and offline combination to create a better shopping experience; Understand consumer expectations of products and purchasing power, research and development design better products; Understand the expectations and requirements of consumers for smart home, so that smart home really towards civilian. What consumers need is what businesses need to do. Think of what consumers think, think what consumers don't think of.