-
Categories
-
Pharmaceutical Intermediates
-
Active Pharmaceutical Ingredients
-
Food Additives
- Industrial Coatings
- Agrochemicals
- Dyes and Pigments
- Surfactant
- Flavors and Fragrances
- Chemical Reagents
- Catalyst and Auxiliary
- Natural Products
- Inorganic Chemistry
-
Organic Chemistry
-
Biochemical Engineering
- Analytical Chemistry
- Cosmetic Ingredient
-
Pharmaceutical Intermediates
Promotion
ECHEMI Mall
Wholesale
Weekly Price
Exhibition
News
-
Trade Service
Original title: Online shopping era, how to place a bowl of bubble noodles
After five years of continuous decline in sales, instant noodles, frozen food as the main body of China's convenience food industry bottom recovery. Recently held at the 17th China Convenience Food Conference, industry insiders believe that innovation to promote health transformation and value-enhancing, will become the key to the development of the industry, but also convenient food "to rise again" the biggest test.
a bowl of steaming bubble noodles, a taste bud memory that many people have lingered since they were children. Spring Festival games artifacts, overtime partners, entrepreneurial partners, Internet perfect... Instant noodles are not just a food symbol, but a witness to a period of our lives. At the Rio Olympics, Malone and Zhang Jike excelled, rewarding coach Liu Guoliang for hand-cooked instant noodles, and in the early days of the venture, Alibaba hired an employee who could cook instant noodles for 50 flavors. The reason why instant noodles can become "national food" can not be separated from people's attention to time and efficiency since the reform and opening up. China has thus become, unsurprisingly, the largest consumer of instant noodles, selling more than 40 billion packets a year, equivalent to half of the world's total consumption.
changes in chinese eating habits reflect the development path of a society. Today, Chinese still value time and efficiency, but also pay more attention to green and health. Therefore, the traditional convenience food labeled "fried" and "additive" is not enough to satisfy people's pursuit of green life and healthy development. For a long time, the food space filled by convenience food has been hit hard by the rise of the takeaway industry, and for many years the product has remained in the logic of "no price increase", which is not attractive to diners, especially young people. Sales decline, the market shrinks, deep in the internal and external interwoven development crisis, resulting in the convenience of the food industry is now under the difficulties.
said that as a "supply-side structural reform" in the travel sector, high-speed rail is using "fast food and coffee" diet consumption, accelerating the replacement of the green car era of "peanut melon instant noodles." When the green car replaced with Xunchi high-speed rail, when the commissation department upgraded to a lined supermarket, when takeaways everywhere flowering, online shopping everywhere, a bowl of bubble noodles where to put? Only by conforming to the trend of the times and realizing the transformation of reform can we find vitality. The warmth of the convenience food industry so far this year is coming from radical innovation and change. In this year's report of innovative products, more than 60% of instant noodles give up frying, oil reduction salt trend is obvious, flavoring package "industrial flavor" greatly reduced, increased the use of natural ingredients and dehydrated vegetables, noodle form is also on the basis of the original, increased buckwheat noodles, potato noodles, cutting noodles, rice flour and other styles. Overall, low-calorie, low-fat, low-sugar, low-salt convenience foods are becoming mainstream, in line with consumer health, nutrition, safe diet concept. These changes, so that convenience food has a "dinner" opportunity.
this year's changes in the convenience food industry, but also a vivid example of the implementation of supply-side structural reforms. Not long ago, the State Office issued the Opinions on Speeding Up Structural Reform on the Agricultural Supply Side and Developing the Food Industry Economy, proposing to vigorously promote the industrialization of staple foods, support the industrialization of the production of staple foods, socialized supply and other industrialization modes of operation, and vigorously develop convenient food and frozen food. The implementation of this requirement, can not only be limited to the production of formula, but also to focus on product concept changes, change people's "convenience food equals junk food" stereotypes. For example, in Japan, the home of instant noodles, instant noodles not only did not disappear, per capita consumption is higher than in China, but also built two museums to show the history of instant noodles development. Visible, change the concept of products, from "convenient to eat full" to "healthy to eat well", the market will still be open to convenient food.
a bubble noodle talent, in order to find the perfect bubble noodles, in 20 years to taste more than 40 countries more than 5,600 kinds of bubble noodles. In fact, where there is perfect bubble noodles, only the evolving and innovative diet. As long as industrial innovation can keep pace with market demand, instant noodles will remain one of the food options on people's tables, and the delicacy will never go away. (Sheng Yulei)