In the battle between sugar and syrup, both sweeteners face a bitter reality.

After years of debate, U.S. sugar companies and their rival, high fructose corn syrup makers, are judging which


"
sweeteners are made up of.large sugar companies do not consider high fructose corn syrup ineligible. Unsurprisingly, the big high-fructose corn syrup company disagrees.and corn syrup than before. Nutritionists agree with what parents keep telling their children: Eating too much sweets is bad for you."
it's more like camels and Marlboro cigarettes,said Walter Willett, director of the Nutrition Department at the Harvard
School
Public Health.this can be extreme. But changing consumer tastes help explain why corn syrup giants such as
ADM
and Cargies have been considering issues other than the sugar or syrup debate, developing alternative sweeteners, and expanding the market for new flavored seasonings.example, Cargilla introduced the
Truvia
, a heat-free sweetener made from herb stevia, in
,
2008
. This is the best
-selling sugar substitute after sucrose

, according to
IRI, a Chicago-based market research firm.stevia sugar has entered the ranks of top brands. It is now widely found in Coca-Cola
Life
, Pepsi
True
,
Celestial Seasonings
flavored teas, and sugar-free salad dressings, chocolate and chewing gum.
Zevia
, in addition to stevia sugar, also uses Rohan fruit as a sweetener..S.- ADM
paid about $
billion to Wilder
last year. Wilder is a company that develops flavors and sweeteners for natural ingredients, including stevia. Wilder Spices has also begun to experiment with different ingredients, such as mint, green coffee and poplars.said last week that it had developed a molecule that is fermented to produce stevia, which may be cheaper and easier than extracting trace amounts of useful chemicals from each leaf.move

"clean labelwas driven by millennials who also assessed the value of natural products, blooming intelligence analyst
Duncan Fox
said.Fox
went on to say that
"
", which presents opportunities and challenges for packaged food
"
.'s trial , the sugar and syrup battles are all but over. Large U.S. sugar growers and deep processing plants filed a lawsuit in

against an advertising campaign by the American Corn Deep Processing Association, which claimed that corn
syrup was as natural and nutritionally equivalent as sugar.and Corn are expected to appear
again on

October
and will debate expert witnesses who will testify. A Los Angeles jury will hear a case in November on whether to issue fines of up to $
16
billion against the Corn Association and its leading members, including
ADM
and Cargilla, which the sugar company says was the defendant's profiteering by misleading consumers. The money also includes money spent on marketing by sugar companies to counter these claims., unlike organic ones, federal regulators do not have a strict definition of , which makes jury debate less clear.From a food science point of view, it's hard to define whether food isa natural
"
, because food may have been processed and no longer grows in the ground,the FDA said on its website.plaintiffs in the case include American Sugar Corporation, which claims to be the world's largest vertically integrated sucrose refining company, with nostalgic labels including
C
and
H
and
Domino
. The company was part


Fanjul family
, who came to Florida after the Cuban Revolution. Other plaintiffs include
Amalgamated
Sugar Co., Ltd. in Boise, Idaho,

and Imperial Sugar Co.,
Sugar Land
, Texas.Food Safety Panicin turn,
ADM
, Cargies and its co-defendants are seeking $
531
million in damages because they believe the company has suffered the consequences of sugar groupexacerbating consumer food safety scares
"
. Corn refiners argue that there is no scientific evidence linking corn syrup to obesity, with a surge in obesity in the 70s
, but a decline in corn syrup consumption has intensified.neither side has the meaning of a flag."
they deliberately hid the truth,
Mark Lanier, a lawyer for a sugar grower, said in
interview.
John Bode
, president of theCorn Deep Processing Association, said in a statement that
"s
Sugar Association deliberately misleads the public about the wrong health perception of high fructose corn syrup
-all in order to increase the market share of sugar.
”Whatever the outcome of the trial, both sides will still have to face consumers. And, as
Willett
of Harvard University points out,
"
"
does
necessarily mean health. "
nature contains some of the most toxic substances we know, "

said.
"
some things are natural, but we use them in an unnethic way.
”