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The number of drugstore chain passenger traffic, the decline is significant, the average number of stores in the chain of pharmacies decreased significantly from 2019, a decrease of 371 passengers.
such shocks are obvious to both large and small chains.
such as the hundred-year-old old Tongren Tang in the recent response to investors also mentioned the company's commercial retail pharmacy traffic dropped significantly, resulting in the chain of pharmacies traffic decline reasons are varied: under the impact of the outbreak, Chinese medicine can not be carried out, coupled with the rapid development of O2O business, customers prefer to buy drugs online.
passenger flow declined at all ages, with the decline of the elderly in particular.
stores are basically the same sales number of customers reduced, but the increase in purchase volume is an important reason for flat sales, although the number of customers into the store plummeted, but customers into the pharmacy will be more hoarding some drugs, especially for chronically ill patients, in the case of very inconvenient to buy drugs, will buy more drugs at a time.
the unit price of customers significantly increased, shop assistants reduce in the drugstore business difficult situation, most pharmacies have chosen to reduce the number of staff to maintain costs.
Drugstore Sales Category Change: Which Are No Longer Selling? Most of the drug traffic has decreased, the health care products of the most obvious decline in passenger traffic, which also has a policy impact.
in the categories of Chinese and Western medicine, the flow of pediatrics, colds, anti-infection and anti-fever analgesics decreased significantly.
is that pharmacies have strict management over the sale of cold-fever drugs, and the second is that people wear masks under the influence of the epidemic to reduce the appearance of cold symptoms.
changes in form, how should pharmacies respond? Mastering a variety of combined drug laws for different customer situations, you can increase sales by combining drugs.
, such as the combination of drugs for customers of hypertension disease, can be used "nibenzene flat slow release tablets and omeprazole", applicable to high blood pressure disease customers have gastrointestinal adverse reactionsymptoms of the improvement.
online sales and offline services At present, most pharmacies have opened the "online order delivery" business.
in addition to broadening the online channels, but also to dig deep pharmacy services, only really understand the needs of consumers, in order to better enhance user viscosity.
Start a new retail business What can a pharmacy do in addition to selling medicine? Shanghai's first pharmaceutical store has opened a beauty area in a pharmacy, attracting a large number of female customers.
Beijing Tongrentang opened a "know health", the store sold health coffee.
today's drugstore chains need to break through in order to hold their place in the retail pharmacy industry.
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