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In the future, the concentration of China's coatings industry has huge room for development

 Last Update: 2021-11-27
 Source: Internet
 Author: User

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Analysis of market competition pattern of China's coatings industry

At present, my country's coatings market is mainly dominated by foreign brands, but in recent years, local coatings brands represented by Sankeshu, Jiabaoli and Astronergy have quickly seized part of the domestic coatings market by cutting into market segments and tapping the sinking market.
.
In the TOP 10 list of Chinese companies shortlisted in "Coatings 2020", Sankeshu earned US$1.
05 billion in revenue from other local brands.

1.
Analysis of the echelon competition pattern of China's coatings industry

　　——Local companies are in the second echelon

　　As foreign brands entered my country's coatings market earlier, and foreign brands such as PPG, Sherwin-Williams, and Nippon Paint have a higher level of technology and more comprehensive product coverage, these brands occupy a larger market share in my country's coatings industry and are in the *echelon.

　　Most of the second tier are Chinese local brands.
In recent years, these brands have entered the market in a subdivision and set up a sinking market.
Therefore, guns quickly occupied market shares in third- and fourth-tier cities.
Representative brands include Sankeshu, Carbo-Li, Asia Chuangneng and so on.

　　The third echelon is my country's small paint manufacturers.
Most of these companies are backward in technology and have small production scales, and they mostly make profits by producing low-priced products.

　　2.
Analysis of the competitive landscape of Chinese coatings industry companies

　　——Analysis of overall competition: Nippon*

　　Foreign brands headed by Nippon Paint occupy a major market share in my country.
According to the "2019 China Coatings" published by the paint industry, Nippon Paint continued to rank with 16.
37725 billion yuan in revenue in 2018.
PPG and Akzo Nobel ranked second and third in the list with revenue of 10.
581.
4 billion yuan and 10.
368.
9 billion yuan respectively.
The local brands of Oriental Yuhong, Jotun, Xiangjiang Paint, BASF, Axalta, Sherwin-Williams and Sankeshu entered the list.

　　Note: The data in the above figure is 2018 data.

　　2) Competitive Analysis of Local Brands: Three Trees Far Away

　　According to the "Coatings 2020" data released by "Coatings World", a total of 26 companies in my country are on the list, of which three trees rank among domestic brands in my country, ranking 15th with a revenue of 1.
05 billion US dollars.
Shanghai Huayi, Xiangjiang Paint, Carboline and others all entered the list.

　　3) Analysis of market segment competition pattern: local brands have outstanding competitive advantages in a certain field

　　In the specific market segment competition, as mentioned above, foreign brands like Nippon, PPG, Akzo Nobel, etc.
take the road of full product lines, and most of the local brands have outstanding competitive advantages in a certain market segment, such as Dongfang Hongyu, Its competitiveness in the waterproof coating market segment*; Sankeshu is in the architectural coating market*3, and in the engineering architectural coatings market*2.

　　3.
Analysis of the concentration of China's coatings industry

　　——Industry concentration needs to be improved

　　At present, CR10 in my country's coatings industry is around 20%, far lower than 39% and 75% in the United States.
In recent years, with the introduction of environmental protection policies, the effects of my country's coatings companies have become more prominent, and there is still a lot of room for future industry concentration.

　　For more research and analysis of this industry, please refer to the "Market Demand Forecast and Investment Strategic Planning Analysis Report of China's Coating Industry" by Qianzhan Industry Research Institute.
At the same time, Qianzhan Industry Research Institute provides industrial big data, industrial planning, industrial declaration, industrial park planning, and industrial investment promotion.
, IPO fundraising feasibility study and other solutions.

　　Original title: Market competition pattern and development prospect analysis of China's coatings industry in 2020, there is huge room for development of industry concentration in the future

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