In the Internet age, big data is a help for paint companies

China Coatings Network
News: As we all know, with the rapid development of the mobile Internet, the traditional
coatings
industry has also had a strong impact, and the current competition in the paint market is also intensifying, in this situation,
coatings brand
marketing can no longer stay at the traditional model level,
coatings enterprises
must explore a marketing model that can adapt to the characteristics of the mobile Internet era, so as to be able to stand firm in the future market competition.
, there is a view that advertising is dead in the Internet age, in fact, the biggest challenge posed by the Internet is how to recognize good communication will lead to bad products faster to death. Especially today, when the Internet gives consumers an unprecedented voice, the management of paint brand reputation is more important. Because the media of the past is one-way, monopoly, high unit price, must be a large number of media, and the mobile Internet era of media is interactive, open, low-cost, free, accurate. Similarly, users (consumers) of the past are isolated, vulnerable, and largely un influential, while users (consumers) in the mobile Internet age are community-based, powerful, interacting with each other to achieve or destroy brands.
With the ad and development of the mobile Internet, social media has become an online platform for people to share their opinions, information, ideas and build relationships with each other, and it is made up of communities that build online relationships with like-minded people. In a sense, users of every product or brand in the connected age exist on social media, and even if a user is silent, his family, friends, colleagues, etc. can influence him or her on social media. From this point of view, in view of the characteristics of Internet communication and social media, in the mobile Internet era, coating enterprises to do a good job in brand marketing to achieve two basic goals: first, to make brand communication content can be involved by consumers, and second, to make brand marketing content easy to be shared by social media.
in the mobile Internet, coating enterprises do brand marketing is based on big data analysis. However, how to analyze and use is a variety of different. Related research suggests that the impact of big data on brand marketing is mainly constrained by two factors: whether the dimensions of data are sufficient, and whether the dimensions of behavior paths are sufficient to give a clear insight into consumer characteristics. In the past, consumer insights were achieved through statistically based market research, and big data analytics was the opposite, essentially knowing the behavior paths of 90% of people, and finding the fundamental points that determine behavior through data cleaning.
From this point of view, big data marketing provides a huge convenience for coating enterprise marketing, through the platform and software support, user data, personal information and behavior data become more accessible and statistical, making big data-based consumer behavior research easier and more accurate. The immediate benefit of big data marketing based on user behavior is that the front end is represented as targeted user-specific messaging, while at the back end it is possible to personalize products based on user behavior.
, in the mobile Internet era, paint enterprises must change the way of marketing management, adapt to changes in the market environment, only in this way, in order to survive in the fierce market competition.