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China Paint Network
News: In recent years, with the development of the economy, the cost of traditional marketing channels is becoming more and more high, in order to open a store in the first-tier city how to say also need hundreds of thousands, millions, not to say that the wage level of employees, a variety of other costs increased. Coupled with the gradual increase in industry competition, the major
coatings
stores hot market sales war, making the entire paint industry's traditional marketing channels are becoming difficult to sell.
the traditional marketing channels are getting higher and higher, but with the advent of the Internet era, e-commerce has become
the inevitable way
the development of
coating enterprises. Although the traditional coating enterprise's e-commerce road bumping along the way is not very smooth, and there are many people think that paint goods and other commodities are different, paint enterprises' e-commerce road will be extremely difficult. But in fact, do a good job of e-commerce paint enterprises, or methods of the problem, there is the right way, coating enterprises can still go the road of e-commerce very good.
coating enterprises want their own e-commerce road to go smoothly, it is necessary to have a clear Internet thinking, do not cloud clouds. "Internet plus" is only the main direction of the future development of the industry, but enterprises should follow what path to reform, only the enterprise itself knows. Marxism holds that consciousness is counterproductive to matter, a clear and firm direction of e-commerce development, can reduce the degree of twists and turns in the development process of coating enterprises, is the enterprise's e-commerce road less detours, more smooth.
of the coating enterprises in addition to doing a good job of the company's website, Alibaba, Taobao and JD.com stores, on the other hand, but also do a good job of blogging, microblogging and WeChat marketing. These kinds of e-commerce marketing can add fans and forwarding, forming a viral sales. Through a variety of Internet channels, we can better promote the brand imagination of enterprises and expand brand influence.
internet is a virtual society, e-commerce established in The Internet channel also has a great deal of virtuality. But for paint sales, consumers still care about the real experience of the product, which is precisely the paint e-commerce short board. Therefore, coating enterprises should understand the combination of traditional offline channels, make full use of the experience advantages of offline brick-and-mortar stores, make up for the shortage of e-commerce, so as to better promote the development of coating e-commerce.