In the Internet age, Tu enterprises should pay attention to the word-of-mouth communication of social media

China Coatings network
: as far as
coatings
industry is concerned, enhancing the stickiness of consumer groups and users is every
coating enterprises
must do bit. Of course, in the Internet age, the development and growth of coating enterprises can not be separated from the support of consumers, in which, if enterprises want to get support, they must always pay attention to the needs of consumers, always pay attention to the user experience and user reputation.
"brand" has three mouths, the first mouth is the product, after all, in the Internet age, leaving the product to talk about the brand is the source of no water.
second mouth is quality, "good products can talk to themselves." Consumers pay more attention to the end result they get, and good marketing ultimately depends on the quality of the paint to speak. In the era of network economy, consumer psychology and consumption habits are changing greatly, paint enterprises to create a new marketing model: to enhance the consumption value of products, create good products, let good products speak for themselves.
third mouth is the user's mouth, that is, word of mouth, word of mouth. After all, good products themselves are highly propagational and can easily lead to word-of-mouth effects.
when the Internet gives consumers an unprecedented voice, then the management of brand reputation by paint companies is even more important. Because the media of the past is one-way, monopoly, high unit price, must be a large number of media, and the mobile Internet era of media is interactive, open, low-cost, free, accurate. Similarly, users of the past were isolated, vulnerable, and largely un influential, while users of the mobile Internet age were community-based, powerful, interacting with each other to achieve or destroy a brand.
the traditional commercial marketing logic is because of information asymmetry, communication is to smash advertising to do public relations, in short, everything is bigger than the voice. However, the new social media has flattened everything, spreading at a rapid rate, the spread of information has been hundreds of times, a thousand times the growth of the radius, frequent "overnight success" cases. In the paint industry, a product or a service is good or bad, paint enterprises themselves bragging does not count, we say; Good news or bad news, which you can quickly share through social networks. The fair and equal characteristics of information, but also make the network public space has a very strong ability of self-purification of public opinion, false true can not, really can not fake.
The change in information dissemination means that users' habits of obtaining information have also changed, consumers themselves, including friends around them, may become "experts" in coatings - the popularity of mobile devices and the convenience of the network, we have become accustomed to their own consumer experience at any time with micro-blogs, WeChat sent out, less than a minute in the network onlookers will like, spit or forward.
So, in the new era of mobile Internet, coating enterprises need to pay attention to social media word-of-mouth communication products, so that brands can be in the right time, right place, through marketing channels, to communicate to consumers, so as to establish the core of Internet thinking word-of-mouth communication effect, and ultimately build a strong brand in the hearts of users.