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In virtual reality, color affects people's behavior differently

 Last Update: 2022-04-24
 Source: Internet
 Author: User

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Figure 1

Color affects people differently in virtual reality and the real world, according to a new study

Xia Guobin, assistant professor of digital design and innovation at Heriot-Watt University's School of Textiles and Design, conducted the experiment among 70 people

Professor Xia said: "We know that colour affects people's mood and behaviour - for example, blue is calming and yellow is uplifting

Xia Bin said that the new crown pneumonia epidemic has triggered a global boom in virtual reality technology, and retailers, workplaces, educational institutions and travel companies are providing users with more virtual reality experiences

The research was published in the journal Brain Science

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