"Incurable disease" content to be eye-catching shelf life to be at a glance.

Original title: "Incurable disease" content to be eye-catching shelf life at a glance
August 20, the State Administration of Market Supervision issued the "Health Food Labeling Warning Language Guide" (hereinafter referred to as the "Guidelines"), health food labeling warning terms to make more clear and strict requirements, including labeling must be set warning area and area is not less than its version 20% of the surface, according to the "shelf life to a certain month of a certain month" way to describe the shelf life, warning language area text and warning language area background has a clear color difference, and warning terms to include "health food is not a drug, can not replace drug treatment diseases" and other content, in order to make consumers, especially elderly consumers easy to identify, understand consumption. It is reported that the Guide will come into effect on January 1 next year.
the status quo Health food false propaganda, marketing methods infringe on the rights and interests of consumers
China will have certain health functions, suitable for specific groups of people to eat food as health food, in accordance with the special food management methods for strict management. In the supervision of health food, the market regulatory authorities focus on the production of products before the market for strict approval, after the listing requirements in the product labels, instructions indicated suitable for people, not suitable for people, declared that "this product can not replace drugs."
with the increase of consumer health awareness, the consumption demand of health food has increased greatly. Market regulators found that the development of the health food market has produced some violations of consumer rights and interests.
false propaganda, so that consumers unknowingly put health food and medicine equivalent, is the consumer for health food marketing to reflect the strongest phenomenon. Reporters follow the market regulatory authorities when the law enforcement officers check found that some businesses will be worth 20,000 yuan of mattresses boasted as a magic mattress to cure a hundred diseases, told the elderly to come to experience: sleep on such a mattress, head not dizzy, eyes do not spend, legs do not hurt. Law enforcement officials found that such a mattress purchase price is only one-tenth of the price, the hot spot on the mattress is actually infrared.
Some health food false propaganda, exaggerated efficacy, is blown as a "god medicine", and some illegal enterprises, especially those that produce and sell tonic health food, in order to enhance the efficacy of products, illegally add the drug Sidine non-ingredients, pit consumers.
" My grandmother went to the last health care class three or five times, each time to receive three or five eggs, one or two boxes of noodles, received more than a dozen times, she spent more than 4000 yuan to buy a pile of selenium-rich wheat said to be able to treat high blood pressure, heart disease, put in the home are moldy. Speaking of the lure of health food marketing for the elderly at home, Huang Ling, who works in market supervision, said that health food in the marketing process, so that some consumers spend a lot of prices to buy a bunch of ordinary food that is not needed.
In response to consumer fraud and false propaganda in the process of health food marketing, Hunan Provincial Market Supervision Bureau in this year's "100-day" special corrective action to remind consumers to be alert to health food in the marketing process of various methods, including: Chinese medicine "prevention" "health care" "cure" in the name, or false medical concepts and terminology to cheat; It is to promote "health care" products, to claim that products can cure a variety of diseases, to induce consumers, to provide family services, to promote products to the elderly, to free travel as a gimmick, to sell "health care" products (services), to use health programs (columns), disguised release of medical, pharmaceutical, "health" food advertising, through the network "swipe a single letter", so that consumers have a misunderstanding of product sales, to buy the company's stock can be high returns under the guise of investment.
January 8 this year, the State Administration of Market Supervision and other 13 departments nationwide jointly carried out a nationwide health care market chaos "100 days" action, Hunan Province market regulatory authorities responded quickly. It is reported that in the "100-day" rectification operation, Hunan Province filed 646 cases, for consumers to recover economic losses of 6.5542 million yuan, investigated Xinqi Health Industry Group Co., Ltd. false propaganda and other serious circumstances, strong social response to illegal cases.
National regulations warning terms are written on the box, convenient for consumers to buy
the State Administration of Market Supervision published on August 20, the "guidelines", as a "100-day" corrective action after the health care market supervision of the new measures, from three aspects focus on post-market supervision.
first of all, the health food label warning on the clear requirements.
product label is the carrier of enterprises to consumers to express product information, but also the way for consumers to obtain product information directly. Whether the content of the label is true, clear and complete directly affects the consumer's judgment and choice. Reporters found that the current market in the sale of health food, labels, although also can not involve disease prevention, treatment function, but only declared that "this product can not replace drugs", and the declaration of the location and size of the label, neither specific nor often in an inspicuous position, it is difficult to attract consumer attention, so that false propaganda, exaggerated efficacy of marketing behavior has the opportunity.
the Guide, health food should be set up obvious warning area, located in the smallest packaging of the main display layout. To label "health food is not a drug, can not replace the drug treatment of disease" warning words, warning area is not less than 20% of its layout, at the same time to use bold characters, so that consumers, especially the elderly can see more clearly.
" in the packaging of health food, shelf life is difficult to find, some label shelf life of 18 months, 36 months, 'production date see seal', not only difficult to find, but also calculate half a day. "In terms of the shelf life labeling methods generally reflected by older consumers who buy health food in pharmacies, the Guidelines also have new regulatory requirements for "cannot find", "cannot see clearly" and "difficult to calculate".
The Guide makes it clear that the shelf life should be uniformly labeled and described in the manner of "the shelf life to a certain date in a certain month of the year". In the shelf life labeling location, it is required that the shelf life and production date are clearly marked in the obvious position on the minimum sales package (container) of the product, and if the date label is marked with "see a part of the packaging", the specific location of the package should be accurately marked. Chroma also requires that the shelf life label should be in sharp contrast to the background color of the location, so that the shelf life at a glance, convenient for consumers to buy.
addition, the Guide also puts forward detailed requirements for labeling service phones, business premises labeling consumption tips, etc.
In daily life, consumers often encounter some questions or difficulties when eating health food, such as whether children can eat, whether the elderly are suitable to eat, how to deal with the problems encountered in the process of eating, these questions or difficulties to whom to consult, to whom to reflect, has always been a consumer headache. In order to facilitate consumers in the face of difficult problems in a timely manner to get advice, the Guide provides that health food labels clearly marked complaints service telephone, service hours and other information. Production and operation enterprises shall receive and handle complaints and reports within the service period, and the relevant information shall be kept for at least two years.
helps to urge enterprises to implement the main responsibility
health food is not a medicine, can not cure diseases. The market supervision department starts with the label mark to standardize, which will have a positive guiding effect on the enterprise to carry out the main responsibility and the merchant to standardize the sales behavior.
Health food as one of the special foods, according to the provisions of the Food Safety Law, the production operator is responsible for the label content provided by it, the label of health food shall not involve disease prevention, treatment function, the content should be true, the label should be clear and obvious.
The Guide further requires that the label be labeled with warning terms, showing the enterprise's self-declaration of the product's true information, reflecting the enterprise's self-commitment to the subject's responsibility, which is conducive to strengthening the food industry's sense of integrity and self-discipline.
In order to more intuitively remind consumers of rational, understand consumption, but also in order to restrict and supervise the marketing behavior of businesses, the Guide also provides that health food operators in business premises, network platforms and other prominent locations to label consumption tips. Market regulatory authorities have even studied and formulated a reference template for health food consumption tips, its main contents include: health food is food, not drugs, can not replace drug treatment diseases;
years, the health food market "chaos" has become a major disease. Many consumers have weak discernment of health food, and some unsoiled businesses take advantage of the "false" exaggerated propaganda, so that many consumers suffer. Changsha City Health Products Industry Association, the relevant person in charge believes that, starting from the label, in a prominent position to mark warning terms, is an important embodiment of the protection of consumers' right to know, so that consumers enjoy the right to know the real information of the goods they buy and use, is conducive to the formation of a long-term mechanism to resist false propaganda and prevent consumer fraud.
health care products market healthy ecological
from ancient times, health and longevity are one of people's good life aspirations. Young people for the elderly greetings and blessings, the most sincere and most heard sentence is "I wish you a blessing such as the East China Sea Shoubi Nanshan." Nowadays, the people's life is more and more comfortable, health care is the common topic of people, the elderly more to the blessing of future generations into their own actions. For example, listen to the wind to buy all kinds of health care products, or even inexplained rush to buy a.
do not know, in the market, inevitably have to earn money of bad business. In the face of huge market demand, they either illegally launch products, or false propaganda, or make a big deal out of packaging... Especially for some elderly people, it is omnipotent. Over the years, the problem of businesses using false propaganda to trick the elderly into buying products for profit has been a problem.
with more and more elderly people in China, "Healthy China" national strategy, the health care products market is getting bigger and bigger. In a sense, the industry is growing into a "giant". However, it is unacceptable that some health care products with serious circumstances and strong social response have allowed the "giant" to move forward with his illness. Everyone knows that the body appears tumor growth factors, you have to take medicine and even surgery to eliminate as soon as possible, this can make the body healthy and strong.
, the State Administration of Market Supervision has published the Guidelines for Warning Terms for Health Food Labeling, focusing on post-market regulation in three areas. It is believed that with the increase of supervision, through the efforts of all parties, we will be able to clean up counterfeiting and shoddy, and maintain the healthy ecology of the health care products market. (All-media reporter Zhou Huixia)