Indonesian Food and Drug Administration cooperates with e-commerce platform

According to the news on the website of the Indonesian Food and Drug Administration , on May 27, 2022, the Indonesian Food and Drug Administration (BPOM) held the theme of "BPOM and e-commerce platform launch an online promotion friendly plan, aiming to reduce traditional medicine and health Supplement Misleading Propaganda" press conference
On the afternoon of May 27, 2022, BPOM launched an online promotion-friendly plate program (Program Zona Ramah Promosi Online/ZRPO program) for traditional medicines and health supplements for micro and small businesses
There are 8 e-commerce platforms participating in the plan, including .
com Indonesia (JDID), Tokopedia, Shopee, Blibli, Bukalapak, Lazada,
e.
The initiative is supported by the Indonesian Ministry of Transport and Information and the Indonesian Electronic Commerce Association (IdEA)
The ZRPO program is designed to improve compliance by business actors in fulfilling regulations in the field of promotion of traditional medicines and health products, and to protect the public from misleading promotions of traditional medicines and health products
BPOM, the Indonesian Ministry of Transport and Information, and the Indonesian E-Commerce Association have been cooperating in the regulation of non-compliant websites or links in the online food and drug field, with as many as 286,844 non-compliant food and drug links during 2021
Through this campaign, BPOM hopes to reduce the amount of non-compliant food and pharmaceutical products in e-commerce, thereby protecting the public from health-threatening products and various forms of misleading advertising or promotions