Ingenuity, excellence, to maximize the probiotic industry.

- Visit Ganeden Greater China Manager Wang Lejuan, Director of Global Regulation and Commerce Stephen Quinn
, Xia Wei Reporter
Probiotics, as a microorganism in the gut that maintains the balance of the bacteria and enhances the body's immunity, has received more and more attention in recent years. With the deepening of industry research, the product value of probiotics is becoming more and more apparent. As a leader in the probiotic industry, Ganeden brought its star product GanedenBC
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to the 21st China Food Additives and Ingredients Fair (FIC 2017). In June 2016, GanedenBC
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approved for new food ingredients in China. How will the probiotic industry develop in the future? With these questions in mind, our reporter interviewed Ganeden's Greater China manager, Wang Lexuan, and Stephen Quinn, Global Director of Regulation and Commerce.Left: Ganeden Global Regulation and Commerce Director Stephen Quinn
Right: Ganeden Greater China Manager Wang Lexuan
Reporter: What bright-eyed products or solutions ganeden brings to this FIC as a well-known company in the probiotic industry? What are the characteristics and advantages?
: There are currently more than 700 foods on sale worldwide containing Ganeden's Coagulation Spores
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GanedenBC. In 2017, Ganeden's partners introduced more than 120 new formulations to the market, some of which were on display at the FIC.
Ganeden's special interest strain, GanedenBC
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is used in more than 700 food and beverage products on the market. Unlike most other probiotic strains, GanedenBC
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coagulation spores are a genus of Bacillus spores that produce spores, which makes it very stable and has a very strong survival rate that can survive most production processes. In the presence of stomach acid and bile salt environment, can still maintain a high survival rate, reaching the gastrointestinal tract to play its probiotic role. According to more than 20 clinical studies published so far, GanedenBC
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is the first strain of Bacillus spores to be notified by the U.S. Food and Drug Administration (FDA) as a "generally considered safe substance" (GRAS) with clear safety. In 2014, Ganeden submitted an application for new food ingredients to the China Health and Family Planning Commission, which was approved in June 2016.
Because of GanedenBC
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's high survival rate and highly processable properties, it can be used in areas that other probiotics cannot cover, such as sweets, chocolates, baked goods, hot-roasted drinks (instant coffee, instant tea), etc. In addition, GanedenBC
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also
in exercise nutrition due to its unique features that improve protein utilization and contribute to exercise response.
Reporter: GanedenBC
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is your company's key products, products after the market, received feedback or market performance, please introduce.
Stephen Quinn: As a science-oriented company, Ganeden has invested a lot of money and manpower in research into coagulant spores, and has published more than 20 clinical papers in core journals around the world, continuing to publish at a rate of more than two articles per year, which infers that the market ratings we receive are also remarkable. As the focus of the domestic food industry has gradually changed from
focus food safety
to food health, so functional food ingredients are more and more attention, especially probiotic products. Since the approval of new food ingredients, many domestic food producers have shown strong interest in Ganeden's strains. GanedenBC
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have a clear clinical literature on the strain to demonstrate its safety and efficacy.: As one of the leading manufacturers and marketers in the probiotic world, how can your company maintain technological progress in the probiotic industry? Can you describe the development of research and development technology?
Quinn: For nearly 20 years, probiotic research has focused on discovering the various functions of a strain, with the intention of creating an all-powerful single strain. Although probiotics have good function, they are greatly limited by their application. Since probiotics are sensitive to temperature, humidity, acidity and other harsh conditions, they are mainly limited to the use of refrigerated foods. To expand its range of applications, Ganeden chose to screen for new resistant probiotics and, through a series of efforts, developed the GanedenBC
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. Due to its strong resistance, GanedenBC
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avoids the defects of traditional probiotics such as heat resistance, acid resistance, non-resistance to bile salts, non-extrusion, etc., and turns probiotics widely used in the food industry into reality.
: How does Ganeden see the significance and value of probiotic research and development? What do you think of the market prospects for probiotics?
: Probiotics are living bacteria that have beneficial effects on the host by ingesting the right amount. In recent years, with the expansion and function of human research on probiotics, this concise definition without specific mechanisms has become the most appropriate definition of probiotics. Probiotics can not only be added to a variety of foods through the digestive tract to play a beneficial role, but can also be used in the same inherent bacteria of the urinary system and skin. Common functions of probiotics include keeping intestinal bacteria normal, fighting infection, alleviating lactose intolerance, lowering cholesterol, suppressing cancer, and stimulating the immune system. Clinical research in recent years has focused on inflammatory gastrointestinal diseases, allergies, surgical infections, antibiotic-related diarrhea, gynecological infections, mucous membrane immunity, cancer, and obesity. Therefore, further research and development of probiotics for human health has a great role in promoting.
probiotics are paid more and more attention by consumers because of their close relationship with health, nutrition and diet. Food producers are keen to develop such foods that increase the value of their products. The global functional food market is expected to grow rapidly over the next few years, and food and beverage consumption, which includes functional probiotics, is becoming a global consumer trend. At present, probiotic food has the world's largest functional food market. Probiotics already account for 65% of the world's functional food market, and this number continues to grow.
with the continuous improvement of people's awareness of health care and disease prevention and quality of life, the popularity of functional probiotic products continues to grow. Research on probiotics is constantly developing, there is no doubt that in the future probiotics will play an important role in more and more fields, probiotic products will also have broad prospects for development and application.
: More and more consumers of different ages are beginning to pay more attention to probiotic intake, will Ganeden develop various types of products for different types of consumers and consumer areas?
Wang: Ganeden's application of spore-type probiotics is not limited to low-temperature refrigerated dairy products, but also for the general public to eat regularly, covering staple foods, snacks, beverages, including coffee, tea, cereals and so on. There are more than 700 products on the market that explicitly add GanedenBC
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, covering a wide range of products, including coffee, juice, ice cream for young people, flower water for the female population, collagen products for children, milk powder for the elderly, and sports nutrition foods such as protein powder and protein bars for the sports population. GanedenBC
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has also been GRAS certified and allowed to be added to infant formula, so Ganeden will further develop infant food in the future.GanedenBC
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processability makes it very widely used, and there is still a lot of room for the development of spore probiotic-added foods. In the future, Ganeden will work with partners to continue to develop more effective probiotic additives for different consumer groups to further meet the needs of all types of consumers.: How does Ganeden collaborate with customers to develop?
Quinn: Ganeden's goal is not only to work as a general customer, but as a true partner for in-depth cooperation. We will be in accordance with customer requirements to cooperate with the customer's product formulation to put forward the corresponding recommendations. During the development process, the detection of the activity of coagulant spores is provided, and the customer's products are promoted through Ganeden's channels after the product is launched, while the customer can be authorized to use GanedenBC
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's trademark Logo on the packaging to further achieve publicity results.
.