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    Home > Food News > Food Articles > Instant noodles industry to the hundreds of billions of steps.

    Instant noodles industry to the hundreds of billions of steps.

    • Last Update: 2020-09-30
    • Source: Internet
    • Author: User
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    Over the years, China's convenient food industry on the basis of inheritance, and constantly break through the self, to achieve innovative development. Convenience foods have performed well in this year's outbreak and have become an important force driving China's food industry to buck the trend. As the epidemic gradually leveled off, people's dietary needs continued to rise, new situations, new opportunities, new demands, new models emerged.
    "convenience food industry will usher in a new golden period of development for a decade, which means that in 10 years' time the size of the industry will exceed 100 billion yuan." Fan Nowguo, Chairman of the Board of Directors of Melang Noodle Co., Ltd., as a spokesman for the keynote report, said confidently at the 20th China Convenience Food Conference hosted by the China Food Science and Technology Association.
    Seconding focuses on brand and value
    Fan current country analysis, from the trend point of view, as an important sector of the convenience food industry instant noodles industry after many years of wandering, especially in the post-epidemic era, changed the consumer's perception of instant noodles, the government, the media attention to the convenience food industry, the community re-recognized convenience food. "In such an environment, it is possible for the convenience food industry to grow by more than 5.6 per cent a year." In his view, this comes mainly from the increase in value.
    Fan's current country analyzed the three main reasons for the convenience of the food industry to achieve this goal. One is a change in consumer perception. As a standardized production of convenient food, safe, hygienic and reliable. Second, the industry as a whole technological progress, quality greatly improved. "Compared to instant noodles in the Chinese market 10 or 20 years ago, the quality of instant noodles today has improved dramatically." Third, high-end instant noodles appear. "The emergence of non-fried high-end surface technology will also push the industry to more than 100 billion steps."
    " total reduction, value increase, market resources to the advantage of enterprises gathering momentum is still advancing, brand and value competition, the formation of the main axis of competition. Meng Suho, president of the China Food Science and Technology Association, made an analysis of the overall development trend of instant noodles in China during the conference. In particular, she mentioned that instant noodles "base volume" accounted for more than 65% of the business weight, become the main battleground of competition, low-cost competition has become the focus. Especially in the high-capacity "one-and-a-half" category of products competition is obviously fierce. Domestic enterprises represented by today's Mai Lang have accelerated their competition in the low- and middle-end markets and achieved results.
    a "big wind" blowing
    related data show that today, the company announced its products barrel half/ bag half series since the listing in 2015 accumulated sales of more than 5 billion copies. The success of a barrel and a half series has become the hottest phenomenon in the instant noodles market in recent years, but also a steady to slow instant noodles market a trump card. Playing this card, the current Wheat Lang, has been 13 consecutive quarters of growth ranked first in the industry, known as the "Present Wheat Lang phenomenon."
    no accident that a barrel and a half has been the front-runner for a large amount of instant noodles in five years. From precise positioning to possession behind, is the unique place of today's Wheat Lang. Fan was aware in 2015 that if we can achieve the industrial scale of production to give consumers good value for money, then this will be a very market opportunity category. That year, the team overcame many difficulties to bring this large instant noodles to market. In a barrel and a half represents the rapid growth of large-volume categories, the industry has blown a "big wind."
    Fan said, looking back on the success of the "big side" field, is not simply to add weight, but is based on the consumer consumer demand for deep insight and accurate positioning of market demand, to provide high-quality low-priced good products, do not fancy, to bring real benefits to consumers is the way to success of the enterprise.
    the high-value
    outbreak of good products, the home-stay lifestyle has made many consumers re-understand instant noodles, but also let its sales skyrocket. With the return of people's normal life, what will make convenience food a win in the future? In Fan's view, only technological progress, quality improvement is the only way for enterprises to win. Under this concept, the value of today's wheat products continue to improve, whether it is noodles, soup head or accessories, are returning to the food itself. A variety of "black technology" is also gradually applied to instant noodles, for consumers to bring a new experience - so that instant noodles have a feeling of food. Fan said: "Innovation wins the future, just as the car eliminated the carriage, the old Fanjia non-fried high-end instant noodles in line with people's pursuit of health and delicious, will lead the instant noodles industry into a new era." He revealed that a workshop for high-end non-fried instant noodles is being built. Products for the king, value for money, is the king. In Fan's view, the value of the existence of enterprises is the need for a bridge and link between consumers, this bridge and link is a good product.
    Meng Suho believes that the "return to the family" of natural taste, is the instant noodles product innovation is committed to the pursuit of this differential innovation, is the future instant noodles industry research and development needs.
    "stupid kung fu" let the way go further
    in the past, today's Mai Lang to learn from others, follow the strategy; Innovation from cool white to old Fan's home is a good example. He said that innovation and change are the main theme of the future development of the present-day Wheat Lang. Head enterprise competition lies in than the product, see who does better. Figures show that instant noodles are now up 29 per cent between January and July 2020. After many years of training, today's Mai Lang out of a technological progress to drive the healthy development of value.
    tree grows big because it has deep roots. Fan is well aware of this truth. He believes that the growth of the past few years, from the perseverance of the stupid kung fu, slow kung fu, do more basic research. It is understood that the use of instant noodles after-heat drying hanging surface energy-saving technology, invested in 6 years of research.
    instant noodles will lead the world in
    ."In the next 10 years, Chinese instant noodles will lead the world." In this regard, Fan summed up the three advantages of China's instant noodles. First, improve the industrial chain and supporting advantages. "No country or region has such a well-developed industrial chain as China's instant noodles industry, and the supporting advantages are not available in other countries and regions." Second, the scale of super production and cost advantages. Third, the 1.4 billion population of the super market demand and scale advantages, to promote the industry continue to iterate and upgrade.
    China has an oversized market demand and market size. Instant noodles account for 40% of the world's total, the highest in the world. Huge demand drives the industry technology to upgrade, product value continues to improve, China's instant noodles industry leading the world will be an inevitable fact.
    ", today's Melang with better products, in order to win a longer-term future. Competition to promote social progress, head enterprises to compete, small and medium-sized enterprises to compete, find the right positioning, become a small fish pond in the big fish, will have a better future. Fan said.
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