International coffee brands continue to "add" the Chinese market small coffee shop "stitch to survive"

COSTA has also recently sought Chinese mainland-owned development in southern China, following Starbucks' inclusion of all of its stores in its direct operations. International coffee brands continue to "add" to the Chinese market, to the impact of local coffee brands, private small cafes are "stitch to survive." However, China's annual growth rate of coffee consumption as high as the global growth rate of more than seven times, so that more investors eager to try, the price of coffee shop investment projects have become many investors into the door-knocking brick, some projects even claimed to be 100,000 yuan can be small to create wealth.
recently visited large and small coffee shops and chain agencies to understand whether the coffee industry investment is really "rich and frugal by people."
china's seemingly saturated coffee market has been growing. According to china's coffee industry investment analysis and forecast report 2017-2021 released by China Consulting and Investment Network, China's coffee consumption is growing at an annual rate of 15% to 20%. The Euromonied report also noted a 19% increase in ready-to-drink coffee sales in China in 2016.
of private cafes is not optimistic for many in the industry. China food industry analyst Zhu Danpong told reporters that private cafes are more word-of-mouth and cost-effective as a competitive weapon, but from the future development trend, private coffee shops unless there are characteristics, it is difficult to compete with chain coffee shops: "Whether it is the industrial chain, supply chain, brand, food safety, small cafes do not have much competitive advantage, the future development of the industry or more tend to chain coffee shops."
Small shop operating pressure is huge
Danson on the situation of peers more understanding, she told reporters that the current small coffee shop, estimated that only about 80% can maintain the operation, her own coffee shop is also operating 1 to 2 years after gradually returning to this. In the course of operation, the operator is under great pressure: "It takes time to change and change, otherwise it will be crowded out by the new stores with changing changes." "She found that while there are so-called online red coffee shops that survive at very high profits, the proportion may be less than 1 per cent, and there are more cases of entrepreneurial failure in the market." In addition, the cafe's investment and start-up is not a one-off, but requires continuous investment in equipment upgrades, a part of the cost of which is the last straw to crush many small coffee shops.
, but the arrival of investors in the cafe market has become what many investors see as a "knock on the door". Reporters on the network after searching for coffee shops, get a lot of joining the project search results, many of them claim that 100,000 yuan can be small to create wealth, and even 40,000 to 50,000 yuan can open a shop investment projects. Another coffee franchisee said that to join their own projects, 20 square meters of shops need to invest more than a hundred and twenty thousand yuan, for the later profit situation, he said can not guarantee, but for example, has joined customers to achieve a year's turnover of 700,000 yuan.
However, a self-proclaimed national coffee franchisee has more than 600 "big brand" coffee franchise project leader said that 340,000 yuan can open a coffee shop business is a newly established company, can not operate for a long time, many places have joined the closure of the situation: "Although we have more early investment, 30 square meters of shop according to local conditions may need to invest about 200,000 yuan, but generally eight months can return to this, there is a late guarantee."
Industry view:
international coffee giant or let go of joining
industry insiders on the Internet a large number of small book fast-growing coffee shop investment projects are not optimistic, think that the operation of coffee shops rely on operators rather than hardware, and simple store copy will make coffee shops because there is no characteristics of the loss of the fundamental competition. Xiao Yi, a professor at Guangdong University of Finance and Economics, said that although private cafes would not form a large-scale, they would complement the standardized, enterprise coffee shop market and would have a certain number of loyal customers to form a fixed market.
Zhu Danpong said that 350,000 yuan to invest in a coffee shop is some businesses in the third- and fourth-tier cities "twisted" investors, in the Guangzhou market is relatively rare, because there is no room for survival. He believes that many investors want to use free money to invest in coffee brands, the future does not rule out the possibility that international coffee brands will open up to join, the industry's future growth space, growth space and profit space is very considerable, but the key is to see whether investors can choose a suitable brand for Guangzhou consumers.
all-media reporters Lu Mengqian and Lin Lin.