International plastic business interview - from inter-bank innovation to mold temperature control expert

From technology innovation to temperature control expert Entering the Aode Industrial Park in Gongming town, Shenzhen, a slogan on the production site was first printed, "there are only no products, no picky customers"; a few jokes in the "happy post" on the wall of the toilet let us forget the tiredness of driving for a long time, and was infected by the unique rigorous and relaxed corporate culture atmosphere of Aode We talked with Mr Zhou Dingshan of Aode machinery We were attracted by the dedication and wisdom of the young leader with stable technology His flexible and meticulous interpretation of the organic combination of scientific research and marketing benefited the reporters a lot After more than two hours of visits and interviews, the deep impression that oder left to reporters can be described by three key words of "innovation, persistence and details" For oder, like others, we only know that it is an enterprise that has been engaged in temperature control system engineering for more than 10 years We don't know what marketing strategies and management methods they have adopted in the development process to make it invincible in the fierce market competition? How did they develop into the pioneer of temperature control industry? The dialogue between our reporter and Mr Zhou Dingshan may be able to answer questions for our readers and help us to understand and draw lessons from it Reporter: President Zhou, what do you think are the successful experiences of oder? What is the current rank in the industry? President Zhou: I personally think that the reason why oder has today is that we have closely combined technological innovation and marketing, and the combination is very good If we have achieved a little, this is our experience Our development idea is very clear, that is, to do the model, to get involved in a variety of industries In terms of our current position in the industry, we can say that we are in the top three in terms of output value, output and specifications, while in terms of professionalism, diversification and technological innovation, we should be in the top three Reporter: what are the characteristics of oder? What is the core technology of mould temperature machine? President Zhou: our characteristic is to pay attention to quality and constantly produce new products The production of mould temperature machine is not to manufacture aircraft and missiles, and it does not use very much technology As the technical gold content is not very high, so the entry threshold is low, and the speed of upgrading is relatively fast, we can only adapt to the market through continuous innovation Externally, as soon as new technologies emerge in the world, we will immediately respond to learn and accept them We dare to take risks to invest, which is rooted in our technical strength Internally, our salesmen are required to dare to take orders that others can't make, even if this order doesn't have much money to earn, we will do it We put innovation in the * position, we dare to try, and we are willing to do it Investment The core technology of mold temperature system is the design of temperature control and pipeline system, and the configuration used determines the price At present, the temperature control range of our products is - 30-350 ℃, and the temperature control range is relatively wide Reporter: would you like to introduce the advantages of the high light mode thermostat? What conditions are needed for the forming of high gloss products? President Zhou: the high light mold temperature machine is the product of the technological revolution in the injection molding industry The high light steam injection can eliminate the surface solution connection, solution joint mark, ripple and silver wire mark of the product, completely solve the surface shrinkage of the plastic product, and make the surface finish of the product reach the mirror level The product does not need the subsequent processing of spraying, effectively reduces the cost and shortens the delivery time In addition, the high light injection molding can also solve the floating fiber phenomenon caused by the fiber added products, so that the product quality is more In thin-wall molding, high gloss injection is helpful to improve the fluidity of injection and the quality and strength of products It can also reduce the injection cycle of thick wall molding by more than 70% Aode's high light speed cold speed hot mold temperature machine has 8-inch liquid crystal true color Siemens LCD display, touch Chinese digital input, full Chinese interface, simple operation The whole closed-loop system controls the detection of the input and output temperature, feeds back the actual temperature of the mold to PLC, and displays the change of the digital color chart to ensure the accuracy and stability of the output The forming of high gloss products needs three conditions: high gloss material, high gloss mold and high gloss mold temperature machine, but the requirements for molding injection molding machine are not very high Reporter: now what is the market of high light mode temperature machine? President Zhou: as far as I know, the current market is that Japan and South Korea are producing high light mode temperature machines abroad Japan only does the part of conversion machine; South Korea has the part of combining heating and conversion systems; we are doing the "three in one" part of heating, freezing and conversion, which is our innovation Why do we need to make a "three in one" system, because foreign equipment requires customers to have a certain scale, an overall boiler steam equipment, and boiler pipes need to be connected to the side of the machine to use the converter for cold and heat conversion In this way, there are some problems, such as some customers do not have boiler equipment, and the laying of steam pipeline is more complex, which should be considered in the design Our solution to this problem is to add superheated water equipment in the equipment, so as to achieve the purpose of not using boilers After the heating problem is solved, it is found that there is a problem in cooling: because the temperature of steam is related to pressure, when there are multiple machines connected to the steam pipe, the pressure is not stable, when the temperature difference between summer and winter is large, the temperature of cooling water is not stable, and the interaction of hot water and cold water causes the instability of product quality, which can be solved only after the technical workers often adjust the efficiency For this reason, we have increased the refrigeration equipment to keep the temperature of hot water and cold water relatively constant at a value, which ensures the stability of product quality and reduces the adjustment efficiency of operators This is our great innovation On the surface, the system seems to have been compared and the problems have been solved However, in practical application, we found that the system of the high gloss mold connected all 180 degrees of steam to the cooling water, and produced hot water estimated at 90-120 degrees , these hot water are wasted in vain After our research and analysis, we added a hot water recovery system We preliminarily estimated that if each machine has 600kg of hot water recovery per hour, it can save nearly 210000 yuan for our customers in a year The economic benefit is very considerable It is our magic weapon to win customers' market share High speed of light, cold speed, hot mold, warm machine diagram, high temperature hot water assisted injection molding technology cycle diagram reporter: what do you think of the current situation of the industry? President Zhou: China's woe is that some people are facing new technologies and new products, and they are thinking about how we can achieve lower prices, rather than trying to do better Oder machinery is a technology-based enterprise that has always insisted on doing better Now, the price of our high light mode thermostat system may plummet in a year or two, because someone in the industry will imitate it immediately, which will intensify the market price competition Our response is: on the one hand, we will go with the market and slightly reduce the price to maintain the existing market share; on the other hand, we will invest in the development of new technologies, research new products and open up new fields Maybe after Zui, we will give up the original market when our innovative products are born again We are on the high and middle end line We can't fight a price war, and it's impossible to reduce prices substantially Because low prices are unprofitable, no profits can only reduce product quality, and service can't keep up Zui eventually disrupts the whole industry, causing chaos in the whole market, which is not good for both the buyer and the seller We won't fall into this quagmire Reporter: it must be a big investment for you to engage in research and development in the early stage and develop this market Will it be a pity for you to give up this market after Zui? President Zhou: I'm one step ahead of others, making money in the early stage When others enter this market and start price competition, I've already made a barrel of money I'll go to other projects for development This is our marketing strategy, which is still implemented successfully at present Reporter: how does oder do a good job in after-sales service? President Zhou: our service is fast, thoughtful, warm and patient Reporter: what are the big challenges of Zui in your work? President Zhou: many business owners may have a big challenge from Zui, but for me, I am very confident in the market prospect of Aode, because the domestic market is very large I think the big problem of Zui is talents Now some workers have higher and higher salary requirements, but their ability and level have not been significantly improved Some workers need to pay first, and then talk about paying, rather than considering how much ability they have and how much contribution they can make to the enterprise Some talents with real ability will also be lost due to the high salary competition among industries In order to retain talents and build a talent team, we have adopted the method of transferring the interests of shareholders to employees to retain talents, giving dividends to middle-level cadres and technical backbones, realizing benefit sharing, and letting employees share the joy of success and the fruits of labor together Reporter: how do you summarize and evaluate your work and management over the past ten years? President Zhou: * at the beginning of entrepreneurship, I was very confused, but I firmly believe that entrepreneurship must be adhered to and success must be adhered to Innovation is a big feature of our Zui, and we should pay great attention to the details of success For subordinates, I will not only ask them to achieve what results, but also tell them how to achieve Zui's best goals I will ask about the process and describe the way of success I think the details determine the success or failure, and both the process and the result need attention To sum up, we should grasp the strategic direction and pay attention to details Reporter: what is oder's future development goal? President Zhou: our sales volume reached 40 million in 2007 Our goal is to do more in-depth in temperature control system and make it more widely used in the industry We have to work hard on brand promotion and design products according to customers' needs Because mold temperature machine can be used not only in plastic industry, but also in magnesium aluminum alloy die-casting manufacturing, automobile rubber tire, optical lens, textile printing and dyeing, printing and other industries, we should strive to be a cross industry industrial temperature control expert ODM is as popular as "Hunan Satellite TV cross year concert"