Internet healthcare has become a new trend, listed drugstore chains to speed up the entry at the same time also face challenges.

Pharmaceutical Network Market Analysis: In recent years, under the impetus of the policy of pharmaceutical division, the outflow of prescription drugs has been accelerating to pharmacies.data show that the sales of prescription drugs in pharmacies in China has increased from 57.9 billion yuan in 2011 to 132.1 billion yuan in 2017.this year, affected by the special period, Internet medical has become a new style, and proposed to include the first consultation in Internet medical.in this context, some drugstore chains speed up admission, beach layout Internet hospital.recently, Yifeng Da Pharmacy announced that it will set up two wholly-owned subsidiaries of Hainan Yifeng Internet Hospital Co., Ltd. and Hainan Yifeng Remote Medical Center Co., Ltd.earlier, One Heart also announced the investment in the establishment of a holding subsidiary of One Heart Hospital Services Co., Ltd.can be seen, in order to undertake the prescription outflow brought about by the incremental market, Internet hospitals have become the chain of pharmacies competing for the focus of layout.while seeing opportunities, challenges are actually coexisting.Although Internet hospitals can bring profit growth space to chain pharmacies, but in the context of the online promotion of offline industry concentration, the chain of pharmacies also face some challenges, such as scene reconstruction, low gross margin, traffic king, strict supervision and so on., for drug retailing, the traditional consumption scene is mainly in hospitals and pharmacies, the scene is single and the drug sold can not form a conconnection with other related drugs, so the purchase scene is very limited, the need to build multiple consumption scenarios.for this pain point, JD.com Pharmacy has proposed a solution, that is, through the construction of fitness, pregnancy, stay up late and other different theme scenes, for the brand to carry out one-stop exposure.at the same time, in the drug retail market competition is becoming more intense, and the "4 plus 7" band purchase of reverse drug price adjustment background, the profit margin of the chain of pharmacies further compressed.Gross sales margin of the four listed pharmacies fell from 37.22% in 2015 to 33.59% in 2019, according to the company's annual report. Gross margin of sales in 2019 was below 40% for the first time in the last six years, at 39.48% and 38.70%, respectively, while the gross margin of sales of Yifeng Pharmacy also hit a near six-year low of 39.01% in 2019.in addition, the four major companies in 2019 main business gross margin has also declined to varying degrees, behind which the retail chain drugstore sayle face a major challenge.National Drug Consistent on the interactive platform mentioned that the company's low gross margin is due to the relatively large proportion of prescription drugs, as well as DTP pharmacies continue to grow, the product's own low gross margin.for this phenomenon, there are industry recommendations, retail pharmacy operating prescription drugs can build a low gross margin , high input , high passenger flow , high passenger unit price , high volume , high turnover pattern, through small profits and sales, to achieve profitability."traffic is king" is the internet era is a famous phrase, but now a cruel reality is that the cost of business access is getting higher and more expensive traffic.how companies should grasp every visitor becomes a new problem that needs to be solved urgently.in addition, in recent years, the field of drug circulation special corrective action has been continuously promoted, the market towards the direction of continuous standardization, do not have the conditions of pharmacies will gradually be expelled from the market.in the industry, the future of pharmacies only to continuously improve the quality of services, in order to enhance the customer's stickiness, so as to bring pharmacy revenue growth.slow disease management, community health, disease public welfare will become the pharmacy service three directions of development.According to industry analysts forecast, in the drug market steady growth, prescription outflow linked OTC, 2025 online drug market size is expected to reach 209 billion yuan..