Internet homewear took 1 year to walk the traditional home wear 20 years.

China Paint Network
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Mars Rescue tells entrepreneurs a truth, when faced with embarrassment and no external help, need to think about the law of survival is the fundamental, independent face and think about how to create how to get through the most difficult times there will always be a way out. Internet homewear, which began in July 2014, will inevitably be a big boost to the traditional homewear industry, which has been growing for more than 20 years. The emerging industry, which has been developing for more than a year, has filled the era with a lot of voices, giving the impression that the industry's disruptors are coming, which may not be the case. But from the market reaction and the speed of development, it is still worth the traditional homewear industry tycoons face up to everything in front of us and deeply consider where the future way out of the industry. Internet homewear came, traditional homewear big man gave their own thinking
Internet homewear singing, for foreign species, traditional homewear big man can not be without a little reaction, about the development of the homewear industry they also have their own thinking and judgment:
East Yi Zhisheng chairman Chen Hui publicly said Internet homewear is a pseudo-proposition, the essence of home wear is home wear, not the Internet, the Internet can not solve the problem of homewear industry, even more complex than Internet homewear 10 times, the need to open up information, to solve supply chain and logistics problems, the need for a super-high degree of synergy. Zhang Wei, chairman of the peak of the industry, believes that the home improvement industry should return to the self, return to the essence, practical promotion, everything is done well, to constantly make difficulties to themselves, do things that are beneficial to customers, improve things that are not conducive to customers, and constantly improve, this is the biggest thing, without looking at the Internet plus no problems. Sun Wei, chairman of the real decoration, said that home improvement is a strong experience of the industry, similar to the decoration industry, are emphasizing efficiency, cost, experience of the balance between the three, and even do the cost of Internet home improvement is still increasing, we must think clearly, really interested in the Internet, to recruit mature people to do, do not suffer from Internet anxiety. Bologna CEO Cai Ming said that according to the square meter quote is the Internet home, basically are packages, product lines are very narrow, with the original form is not the same, the future will even have 50% of consumers because of cost-effective choice of such products, high-end personalized products and markets will certainly continue to exist, both industries will exist. Wang Linpeng, chairman and president of actually home, said that the internet home improvement is now too deified, spelling is the price, the most important thing in the home improvement industry is to improve logistics efficiency, change the service experience, if the Internet home improvement can not change the consumer experience, it is a flash in the pan. Internet home improvement should also focus more efforts to improve industry efficiency and improve the consumer service experience. Of course, the Internet home equipped with views of not only these big guys, Longfa decoration chairman Wang Xian think that the Internet home furnishings are a wolf in sheep's clothing, Internet home furnishings are also doing the work of traditional home furnishings; Internet compatibility, embrace the key point of the Internet is strong itself, the production of high-quality, high-efficiency adhesives, with Internet thinking to operate the industrial chain; Embrace the Internet is the best choice for traditional enterprises, pick and pick their transformation of the real posture
The attack of internet homewear, traditional homewear layout Internet homewear has become a fact, which also disguised the existence of Internet homewear, most of the traditional homewear industry bigwigs to some extent or more agree, on the one hand, on the Internet at the same time, but also quietly layout of the Internet, such as Internet homewear does have a good Internet spirit, de-mediated, to many traditional enterprises Added more channels, in careful thinking at the same time, but also choose to embrace, of course, this behavior must be worthy of praise: October 31, 2015, listed company Dong Yisheng and Tmall home clothing reached the first strategic cooperation, its fast-meijia sub-brand launched 999 yuan / square meters of wedding room products, and proposed next year will cover 100 cities, 2017 to cover 300 cities. In November 2015, Yao Fengming, president of Industry Peak, said in an interview with Euronet about the strategic layout of double 11, the industry peak as early as a few years ago in the layout of the Internet, industry peak of the standardization of new products have been committed to combining industry pain points in providing maximum value for consumers, but also look forward to working with Tmall home decoration and other large platforms to promote the development of the industry. In 2004, the real decoration put forward the standardization of home improvement package, control costs, to create cost-effective package to serve consumers, and has always insisted on greater progress on the Internet, in fact, in 2015 "double 11", the real decoration with 420 million transactions in the first place in the home improvement category. For Bologna, 2015 has been a year of action, with the launch of Bologna's full-house customization on January 20th, using an online business model combining O2O and C2B, and the launch of the i7 Family on May 30th. on June 21, 2015, Bologna's home environmental standards were upgraded to "perverted environmental protection" standards, and environmentalism was strongly advocated. Actually the home is also quietly layout, or say want to appear as a disruptor, April 27, 2015 express house package home improvement launched 599 yuan / square meters price, 15 days of completion of the package, called board Internet home improvement brand love space. At the same time, the O2O online and offline integration strategy is also actively laid out. Beijing City Internet home improvement environment mutation, both prophetic, and post-knowledge
there is stagnation or slow development, such as did not see the decoration of the present dynasty, light boat decoration, dragon hair decoration as the representative of a large number of traditional enterprises have a clear transformational action, in 2016, Internet home improvement will usher in a storm, with more real estate developers into the field of home improvement and Internet home improvement entrepreneurship Platform's new strength of the rise, traditional home wear should be more pressure, if the immediate interests have been left behind, paralyzed by the status quo, that the ultimate fate must be in the decline, or even be integrated, if you do not want to be integrated, you need to quickly change their own way of realising their value, can be prophetic, can be after-knowledge, must not be unknowingly. We believe that the reason why many entrepreneurs are eyeing home clothing this fat meat, can only show that the industry must have a lot of pain points and problems need to be solved, and the Internet homewear spent a year so that the industry has an unprecedented wave, there is a real advantage, de-intermediateization and information more symmetrical has become the topic of the new consumer era, traditional Enterprises should think more about the real value of the industry where, the future direction of the industry will be what kind of, the platform's own value realization mode is what, and how long these cashing methods can last, but it is worth affirming that if there are really out, the out of the market must be doing things now do not meet the user value and do not conform to the development of the times. If the hero of "Mars Rescue" does not choose to create a new life, then his fate must be another ending.