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"Global Coatings Network News"
The scale of China's building materials decoration market is as high as nearly 5 trillion yuan, and it has long been characterized by a huge market, serious homogeneity, low efficiency, low degree of informationization, and high logistics costs.
coating
Decoration
Decoration
The Internet reconstructs the supply chain of the building materials industry
The rapid development of e-commerce has brought opportunities for channel and marketing changes to the building materials and decoration industry .
Focusing on industry pain points, a large number of home furnishing and building materials e-commerce websites have emerged, relying on the advantages of the Internet to integrate upstream and downstream resources, shorten transaction intermediate links, and reduce user transaction costs.
As an Internet supply chain platform positioned in the B2B (Business-to-Business) model, according to Ma Jinbao, "Love Building Materials" serves retailers in the building materials industry.
Downstream retailers can purchase and wholesale through the mobile client with one-click, and enjoy fast logistics Delivery service.
Through the e-commerce platform, downstream retailers can save 10% to 15% of operating costs.
For upstream building materials manufacturers, the emergence of professional e-commerce platforms will help them optimize production capacity and obtain more orders.
Yiou think tank believes that the sales channels of building materials and home furnishings have been constantly changing, from primary stalls selling products, loose and extensive individual retail or small building materials stores, and then to building materials wholesale markets.
The arrival of e-commerce has provided home building materials.
Diversified channel selection.
Various capitals are accelerating their deployment in the building materials e-commerce industry.
Recently, Qijia.
com submitted a prospectus to the Hong Kong Stock Exchange, intending to be listed on the Hong Kong main board in the form of red chips; JD.
com announced the launch of its construction materials business; "Foreman Gang" received tens of millions of yuan in financing; Greentown China's strategic investment in Wangzhu Group.
.
.
…Building materials e-commerce is becoming a major outlet for capital pursuit.
Innovative modern supply chain concept
Qiao Longde, President of the China Building Materials Federation, recently pointed out that the building materials industry has experienced rapid development since the reform and opening up, but the building materials service industry is still in its infancy.
Next, the development of building materials service industry will be regarded as industry structural adjustment and new economic growth.
An important support for growth points.
In Qiao Longde's view, the building materials industry must make full use of the Internet, cloud computing, big data and other new-generation information technologies to carry out online procurement, sales, and settlement, shorten the production cycle and the time to market for new products, and reduce production, operation and transaction costs.
Yiou think tank believes that one of the directions for the innovation and upgrading of the furniture and building materials industry is to embrace the Internet, strengthen online and offline integration, increase the brand building of e-commerce platforms, and use the Internet and new technological resources to establish an omni-channel e-commerce marketing network.
“In the future, the building materials industry will appear as an Internet platform in all aspects of manufacturing, procurement, circulation, export , and consumption.
” Ma Jinbao said that driven by the Internet platform, the concentration of manufacturing will continue to increase, and outdated production capacity will be eliminated in order to adapt.
Consumption upgrade trend.