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    Home > Medical News > Medical World News > Internet medical 300 billion slow disease management market who is the main float?

    Internet medical 300 billion slow disease management market who is the main float?

    • Last Update: 2020-08-23
    • Source: Internet
    • Author: User
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    The author, Li Xiaozhi, has always evolved in necessity and has been verified by accident.
    No one ever thought that an outbreak of new coronary pneumonia, the most widespread human experience in nearly a hundred years, would dramatically change people's habits of seeking medical attention, and that Internet hospitals would become one of the hottest keywords of 2020

    when the vigorous development of Internet information technology "meets" the people's growing demand for health care and health has become a historical necessity, "Internet and medical health" constitutes a new force enough to change the face of the industry.
    Around 2013 and 2014, a large number of Internet technology into the medical service industry, enabling hospitals and doctors-based medical services, through online consultation and diversion of offline diagnosis and treatment channels to ease the strain on medical resources of the "Internet medical" enterprises began to spring up.
    While the digital transformation of medical services with Internet hospitals as its core form has become a historical trend, in April 2018, the State Council put forward a programmatic opinion on promoting the development of "Internet plus medical health" in accordance with the Outline of the "Healthy China 2030" Program and the Guidance of the State Council on Actively Promoting the "Internet Plus" Initiative.
    So is such an industry development and institutional arrangements, so that we can since the beginning of 2020 in the new crown epidemic prevention and control war epidemic, as well as the normality of the epidemic prevention and control of public health protection needs, clearly see the Internet hospital in the direction of the public presented great value."
    , after six or seven years of market baptism and policy catalysis, Internet medical enterprises, one of the main parties in the construction and operation of Internet hospitals, have also undergone different stages of iterative evolution.
    Ping An good doctor, medical association, micro-doctor, good doctor online and so on to become one of the sample enterprises stand out.
    and the outbreak has greatly accelerated these sample enterprises in the Internet hospital service model, application scenarios and technological innovation breakthroughs.
    From information services to online consultations, to pre-hospital, in-hospital, post-hospital medical services, to pharmaceutical research and development production and distribution of the whole chain, as well as the payment of health insurance, each sub-track has become their grasp of the changes in medical services.
    According to the "2020 Internet Hospital Report" launched by arterial network eggshell research, 20 Internet medical enterprises, collected 577 Internet hospital information shows that with the outbreak prevention and control into the normal internet hospital development has become the most important infrastructure in the digital process of medical services.
    policy catalyzing the health care "new infrastructure" of any industry benign development, can not be separated from the policy of paving and protection, especially in the medical and health industry innovation and development.
    statistics from the Arterial Orange Database, more than 126 Internet hospital-related policies have been issued at the national and local levels since 2015, covering the three major systems of guidance, supervision and payment, and are gradually transitioning from framework determination to detailed design.
    July 21, the General Office of the State Council issued the Implementation Opinions on Further Optimizing the Business Environment and Better Service Market Subjects, which proposed that "eligible Internet medical services should be included in the scope of medical insurance reimbursement".
    changes at the payment side are undoubtedly the most important boosters to the development of Internet healthcare.
    last August, the National Health Insurance Administration issued "guidelines on improving internet medical service prices and health insurance payment policies" to clarify the Internet medical fees and health insurance payment standards.
    February 28 this year, the National Health Insurance Administration, the National Health and Health Commission on the promotion of the new crown pneumonia epidemic prevention and control during the implementation of the "Internet plus" medical insurance service guidance" and clearly proposed to meet the cost of Internet medical services into the scope of medical insurance payments.
    The day after the introduction of the Guidance, Wuhan Medical Insurance Bureau and Micromediced Internet General Hospital (Wuhan Special Area) jointly opened medical insurance payment, Wuhan outpatient serious (chronic) disease participants can enjoy online diagnosis, prescription distribution, online payment and offline drug distribution services, in order to ease the pressure of local hospital diagnosis and treatment, reduce the risk of cross-infection of offline medical purchases.
    Another Internet medical platform, Ping An Good Doctor also in Hubei Province on April 8, a week before the lifting of the control measures to leave the Han dynasties, announced that its Internet hospitals opened the Hubei Province health insurance online payment, so that nearly 60 million residents throughout Hubei can achieve one-stop Internet medical services without leaving their homes.
    from the concentrated period of epidemic prevention and control to the stage of widespread normalization, the Internet hospital services driven by the change of payment side were quickly rolled out and landed all over the country. In February
    , the Medical Association Chengdu High-new Helson Internet Hospital under the guidance of the Chengdu Medical Insurance Bureau, opened the Chengdu area medical insurance account payment channel, for the local people to provide "online consultation, renewal of medicine, medical insurance payment" and other one-stop medical services, so that patients can enjoy medical treatment through the Medical Association do not go out, consultation does not queue, online medicine, payment can be health insurance and other health closed-loop services.
    The following May, the Medical Association and insurance gy customers in the online consultation, online drug purchase, slow disease management, health insurance and other directions to form an alliance to jointly provide patients with the Internet "medical and drug and insurance" service closed loop, in the field of chronic disease management to provide patients with personalized treatment programs at the same time, more to ease the financial pressure on patients.
    Medical Association as the online medical, drug, slow disease management services to undertake the party, will be joint insurance polar and a number of insurance companies for millions of users to provide insurance, online medical treatment, medication, slow disease management services, patients in accordance with a certain proportion of insurance reimbursement, to create the Internet hospital insurance direct compensation model.
    According to incomplete statistics, as of June 30, this year, 71 Internet hospitals during the outbreak to open health insurance, mainly public hospitals of the Internet hospitals, but also the emergence of micro-doctors, Ping An good doctors, medical associations and other enterprises-led Internet hospitals.
    further including eligible Internet medical services in the scope of medical insurance reimbursement will greatly stimulate the growth of Internet health care industry users.
    Health Insurance Access Internet Hospital also foreshadows new industry opportunities in an industry that has been exploring the path to commercialization.
    , in the six months since 2020, due to the need for epidemic prevention and control, the National Health Care Commission, the State Health Insurance Administration and other departments have issued a series of policies to improve the development of Internet hospitals.
    In light of the situation of the outbreak and the role that Internet hospitals can play, the Network's 2020 Internet Hospital Report argues that these policies are based on "encouraging Internet hospitals, not as temporary initiatives during the outbreak, but by emphasizing their normalization role, emphasizing their technical and capacity reserves in the emergency system for daily medical services and public health care."
    in fact, after the concept of "new infrastructure" was included in the government's work report this year and rose to the national strategic level, Internet hospitals were included in the new infrastructure development plans in Beijing, Shanghai, Jiangsu and other provinces and cities, and continued to improve in terms of breadth of coverage and industry norms.
    There is no doubt that the increase in the prevention and control of the epidemic and the increase in policies have greatly accelerated the construction of Internet hospitals, and in the first six months of 2020, 29 Internet hospitals nationwide have already winning bids, a number that is approaching the size of the whole of 2019.
    , the distribution of Internet hospitals has also spread from east to west, from coastal cities to inland areas, driven by the combined efforts of health administrations, public hospitals and market-oriented institutions.
    , one of the most concerned types is the Internet hospital dominated by eco-enterprises such as micro-doctors, Ping An good doctors, medical associations, and good doctors online.
    , these platform companies demonstrated their strong growth in the Internet healthcare market in different data dimensions.
    Part of the Internet medical enterprises or projects since the outbreak of the main operating data, "Arterial Network" eggshell research institute according to the enterprise open information can be said that the outbreak further promoted these platforms in the Internet hospital service extension, diagnosis and treatment process, content model upgrade exploration.
    different Internet medical operating platforms have also formed their unique logical closed loop.
    e.g., in the overall strategic framework of Ping An Medical and Health Ecosystem, Ping An Good Doctor, through information and intelligent means, will take online consultation as a breakthrough, build an end-to-end medical ecology, closely link the three main bodies of hospitals, doctors and patients; It is the "digital health community" model, the integration of local governments, health insurance institutions, medical institutions, elderly service institutions, commercial insurance companies, pharmaceutical companies and pharmacies and many other institutions, the construction of online and offline, to achieve medical, pharmaceutical, medical care, "four medical linkage" digital medical and health service system.
    In contrast, the Medical Association focuses on the field of chronic disease management, using its technological advantages in the field of Internet technology and artificial intelligence and medical big data to empower doctors and provide long-term standardized specialized chronic disease management services for the chronic patient population.
    , founded in 2014, is one of the industry's few platforms for the formation of online consultations, electronic prescriptions, online drug delivery, lifestyle intervention, and health insurance payments in the field of Internet medical chronic disease management services closed-loop, in the industry leader.
    At present, its platform has gathered more than 800,000 real-name certified doctors and 50,000 contracted doctors, covering liver disease, diabetes, HIV, tumors, kidney disease, cardiovascular vessels, children with hyperaction disorders, mental psychology, respiratory medicine, Chinese medicine and other diseases.
    According to the Recent Blue Book of China's Internet Slow Disease Management Industry, published by China Insights Consulting, a well-known consulting firm, China's chronic patient base is large, with 380 million people expected to have high blood pressure and heart disease by 2024, and more than 100 million people with chronic respiratory diseases, chronic kidney disease, diabetes and chronic digestive diseases, and 5 million people with malignant tumors.
    at the same time, the domestic Internet slow disease management in 2019 has reached 69.4 billion yuan of market size, this figure will grow to 217.7 billion yuan in 2024, a compound annual growth rate of 25.7%, the estimated potential market size of 300 billion yuan.
    that is to say, the Medical Association has a market with great commercial value and social value.
    Compared with the traditional slow disease management method, the Internet platform of the Medical Association can achieve graded diagnosis and treatment, improve patient compliance, lower the threshold of medical treatment, optimize medical diagnosis, so as to improve the treatment effect and improve the efficiency of medical resource utilization.
    In March of this year, the National Health Insurance Administration and the National Health Care Commission jointly issued the "Guidance on Promoting the Prevention and Control of the New Crown Pneumonia Epidemic" to carry out "Internet Plus" medical insurance services, clearly indicating that common diseases, chronic diseases patients in the Internet medical institutions can be followed by medical insurance reimbursement.
    Is also in the past few months, health insurance payments in the Internet hospital to achieve a substantial breakthrough stage, the Medical Association in the field of chronic diseases from online consultations to electronic prescriptions to buy drugs online delivery and health insurance payment service closed-loop model.
    . . . to build a strong doctor-patient relationship chain to liver disease, diabetes, tumors and other chronic diseases are usually incurable and more complications, the need for long-term medication and health management control, which constitutes the domestic slow disease management of the large market.
    , however, it has been difficult to fundamentally solve the problem of resource imbalance and low patient dependence in this field, whether in the original medical system or in the development of out-of-hospital market-oriented institutions.
    Internet tools make up for the shortcomings of traditional models.
    Shirui, founder and CEO of the Chinese Medical Association, believes that it is through the allocation of medical service resources and the reconstruction of the doctor-patient relationship chain that the medical association has emerged from the industry.
    note: There are limitations in the original text.
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