Internet medical development is strong, pharmaceutical e-commerce or meet the opportunity

"Pharmaceutical Network Market Analysis" Internet medical is a traditional medical industry and the Internet, Internet of Things and other information technology applications of the close collection, can achieve the whole process of individual health coverage, the formation of consulting, diagnosis and treatment, rehabilitation, health care, prevention and other processes of deep integration, so that the Internet in the medical industry chain, the whole body of the combination, become a new type of professional health service system.
represents a new direction of development in the medical industry, which is conducive to resolving the contradiction between China's unbalanced medical resources and people's increasing demand for health care, and is a model of medical development that the state actively guides and supports.
strong momentum of Internet medical development in recent years, under the impetus of national policies and patient demand, China's Internet medical market is ushering in a "blowout"-style development, market capacity continues to reach new highs.
data show that in 2012-2019, the size of China's Internet and medical market overall showed a year-on-year growth trend, with an average annual compound growth rate of up to 42%.
2019, China's Internet plus medical market size of 27.17 billion yuan, an increase of 47.5% year-on-year.
industry experts speculated that due to the impact of the outbreak, the pharmaceutical e-commerce market is accelerating maturity, 2020 growth rate of not less than 60%.
that during the outbreak, a large number of physical pharmacy users moved to online drug purchase channels, but also to the pharmaceutical e-commerce business has brought new trends.
incomplete statistics, more than 66% of pharmacies began to consider and prepare to open O2O services, more than 30% of pharmacies are gradually opening.
In addition, industry experts said, due to the outbreak of the industry during the introduction of new regulatory policies, significantly relaxed the restrictions on Internet plus medical care, and through health insurance, payment and other key links, China's Internet health care will continue to maintain rapid growth.
this background, the market size is expected to reach 90 billion yuan in 2020, the user size is expected to be close to more than 60 million.
Internet giants have added code into the game in fact, the strong development of Internet medical situation in addition to making the market size expand year by year, but also attracted a large number of pharmaceutical industry outside the enterprise plus code into the game.
E.e. Ali handed over the big health field to Ali Health six years ago, Baidu set up a mobile medical division in 2015, Tencent almost invested in the existing Internet medical unicorn, the United States group from 2018 into consumer medicine, in October 2018 more than online medical and health sector, JD.com Group also announced last year the formal establishment of JD.com Health.
it is worth noting that the current post-epidemic Internet health care continues to usher in policy advantages, as well as the rapid growth of market demand, the Internet giants from wait-and-see to active entry.
e.g. Tencent integrated its multiple investments in Internet medical unicorns, the establishment of Tencent Health, into the WeChat nine palace grid; Baidu in Q1 back to medical care, the opening of Baidu Health, the establishment of Internet hospitals; byte beat in May completed the acquisition of Encyclofid's famous medical network, etc.
Overall, with the national support for the "Internet plus medical health" industry development determination and strength continue to increase, as well as the value of Internet medicine in the epidemic highlighted, the pharmaceutical retail market from offline-based gradually into online and offline integration and development of the new retail model, the proportion of prescription drugs in the sales category will gradually increase.
combined with these factors, companies with e-commerce attributes are expected to be the direct beneficiaries of the boom in Internet healthcare.