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The original title: "Internet plus high-speed rail catering" also need to improve supporting measures
in full recognition of the railway company put forward the "Internet plus high-speed rail catering" at the same time, but also to see that in order to truly "form a fair and open high-speed rail catering market", but also need to improve supporting measures.
April 26, China Railway Corporation announced that it will introduce "Internet Plus" to establish a high-speed rail catering information service platform, as soon as possible to launch online ordering, station bus distribution and other services. This means that in the future, passengers on high-speed trains will be expected to pass a unified network platform, according to personal preferences to order meals, all meals will be clearly marked price.
Through the introduction of the "Internet Plus", to build a high-speed rail catering supply information service platform open to the community, the road and outside eligible catering products in the same Internet platform bright price, for the vast number of passengers to choose for them, to form a fair and open high-speed rail catering market. If the above-mentioned "Internet plus high-speed rail catering" prospects, when it becomes a reality, of course, very much look forward to, and hopefully completely solve the long-suffering public opinion of the railway catering problem. Because once the use of "Internet plus", the real "forming a fair and open high-speed rail catering market", will inevitably mean that the previous high-speed rail catering market behind the monopoly problem, will be completely broken.
We all know that high-speed rail catering has long been a lot of problems, such as "high quality price", "cheap boxed rice hidden for sale", in the final analysis, are closely related to the monopoly characteristics of the high-speed rail catering market. China's high-speed rail catering has in fact been controlled by the monopoly of the railway sector, and no other market operators fully participate in the competition.
in this monopoly operation, consumers do not have much real freedom of choice, in order to grab monopoly profits as far as possible, "high quality" and other high-speed rail catering chaos, it is difficult to avoid. In this respect, the "Japanese railway" can be described as a clear counter-proof. In Shinkansen, Japan, because there are hundreds of suppliers selling train boxes of rice, boxed rice types of 2,000 to 3,000 kinds, very high cost-effective, has been favored by Japanese consumers.
Of course, in full recognition of the China Railway Corporation put forward the "Internet plus high-speed rail catering" at the same time, but also to see that in order to truly "form a fair and open high-speed rail catering market", the next need for many further supporting measures.
and "Internet plus high-speed rail catering" corresponding to a variety of "offline" distribution package. To ensure that consumers choose their own food and beverage products, can finally be timely and convenient to send high-speed rail, to the hands of consumers, only online platform, is still far from enough. In addition, a variety of "offline" distribution of catering products supporting facilities, such as other catering operators can smoothly enter the railway station, train convenience, is equally indispensable.
Otherwise, if only "on-line" can freely order, and "offline" is still blocked by a highly closed railway environment, unable to deliver meals smoothly, or still need to fake hands in the monopoly control of the railway sector, in order to deliver food and beverage to passengers, it is not a truly "fair and open high-speed rail catering market." (Zhang Guifeng)