Internet strategic layout in the first year paint enterprises big "change" body

China Paint Network
: If 2014, those with traditional advantages of home enterprises are still watching, and even resist the Internet, mobile Internet to enterprises brought about by the painless touch. Well, 2015 is the first year that most home enterprises have a strategic layout of the Internet. Industry integration and shuffle is an unavoidable topic, in such an environment, "change" in 2015 will be particularly apparent.
in the Internet age, information is updating at an alarming rate, a wave of information like a wave of attacks, home enterprises if there is no good products, everything is in the air. So, the products of home enterprises must be "changed", and how should they be "changed"?
no customer wants to see the same product every day for ten years, so the product has to "change". Enterprises to develop products to combine the current trend, and combined with the characteristics of the current consumer groups, research and development of consumers want products. Enterprises seize the product, also seize the market competition chips. For home enterprises, products are like life, good products, vitality is naturally exuberant.
"become" small and refined. If companies launch dozens of products a year, it's hard to survive in the Internet age. Because in the Internet age, products pay attention to the word "extreme". If you only launch a few products a year, put money on these products, to create the only, ultimate products, then these products are quite popular. On December 22, 2014, TATA Wood Gate 2015 New Products Launch will be held at the TATA Wood Gate Art Bar in Chaoyang District, Beijing, with the release of four new products. Including fashion Chinese wind products "beautiful", "curly fragrance", as well as high-end products "Golden House" series of wooden doors, causing strong response from participants.
"change" good boundaries. Brands must have boundaries, a brand of products can only represent a certain type of consumer groups, not all consumers, so there should be some definition and trade-offs. Brands need to correspond to the relative consumer groups, TATA wooden door products are suitable for the white-collar fashion class, if the brand positioning is related to the elderly, this is obviously a mistake.
for many home businesses, 2015 is a critical year for success or failure, and a rush to expand or contract cautiously risks losing its market position. Therefore, professional deep cultivation has become a large number of home enterprises to seek development, change the current predicament of a major way. In the face of the increasingly serious situation, some business leaders quietly found a deep direction - channel sinking, rushed to the countryside.
China's rural population is far more than the urban population, coupled with the support of national policies for rural construction in recent years, China's farmers' income has also been improved, for the quality of life has its own requirements. The rural market has also become a cake of great potential. For example, wardrobe products, some people have calculated: there are about 238 million farmers in the country, if a family only use one wardrobe, the demand reached 23.8 million units. Therefore, appropriately increase the development of rural markets to provide farmers with products suitable for them may become a new way out for Chinese household enterprises.
big cities, brands are piling up, forming a red sea. However, china's vast townships there is a considerable market gap, home enterprises rather than in a red sea to win the first blood flow, it is better to change the channel expansion strategy, the channel sink to the township and other four or five levels of rural markets, to open up a blue sea.
weChat marketing is a new marketing method under the development of Internet and mobile Internet. In the Internet age, home enterprises can get more publicity effect with less effort with marketing methods. WeChat marketing has gradually become the new favorite of industry marketing because of its unique advantages and characteristics. Compared with the traditional marketing methods, weChat marketing's outstanding features and advantages are low-cost, cost-effective, through virtual and real interaction, integration of various resources online and offline, to establish a marketing chain. According to the survey, the great success of WeChat marketing model makes more and more wooden enterprises more optimistic about this marketing model.
Data show that so far, more than 80% of the home industry's large and medium-sized brands have opened WeChat platform, some first-line brands of the official WeChat operation has gone to the forefront, in addition to providing consumers with products, decoration cases, guide guide, there are enterprise 3D exhibition hall mobile experience; Open micro-community to enhance interactivity, repeatedly refresh the fan base and traffic. WeChat platform is gradually becoming a home enterprises can not ignore the communication channels and seize market share of the new way. Therefore, in 2015 the marketing style of home enterprises must keep pace with the times and make changes.
, in the Internet age, products are the basic point of home enterprises seeking development, leaving products to talk about channels and marketing is destined to be flashy. And to sell the product, and to sell well, no good channels, no good marketing is not good. Therefore, home enterprises should keep up with the pace of development of the times, timely changes, adjust the strategic layout.