Into the new era of paint brand, the perfect blend of products and culture

China Paint Network
News: With the improvement of people's living standards, people in home decoration has been from a simple functional needs to cultural needs, in the current stage of cultural display taste,
coating enterprises
need to start to get rid of the past cheap label, but to include home culture as a value-added products, to meet consumers with the times living needs, so as to win a broader market space.
data show that with decades of rapid economic development, people's material living standards have been unprecedentedly satisfied, consumer demand with the increasing enrichment of aesthetic concepts and higher requirements. The above consumers think that brand culture is very important, among which the factors that directly affect brand culture are product design, brand awareness, service and maintenance, brand activities, store image, etc. , which boils down to, that is, consumers want to enjoy the services provided by brand products, but also can produce a psychological and emotional sense of belonging.
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and other household products, as the most common daily necessities in people's lives, began to meet basic needs. Social development to today, people's choice of home products such as paint has risen from meeting the demand to the artistic aesthetic and even higher collection stage. In order to adapt to the requirements of the times, the paint industry will be integrated into the culture, towards the brand era.
while most coatings companies are still focusing on their own sales channels, some high-end
paint brands
are trying to make consumers love the brand itself. A paint dealer said that there is no special feeling will not leave a special impression, society in the development and progress, consumer demand is also constantly upgrading and updating, the current paint industry set off this wave of corporate culture packaging, the reason is that brands are seeking to meet the needs of consumers, especially how to meet the spiritual level of high-end consumer groups, is becoming a trend in the development of the paint market.
this requires home practitioners such as paint to establish a scientific concept of development and innovation awareness, to master the basic theoretical knowledge of inheritance and innovation, to cultural heritage and development of dialectics, to follow the objective law of national cultural progress. For materials, functions, varieties, categories, modeling and style, structure and technology and other aspects, in-depth study, carefully designed and created, found new content, new forms, so as to achieve new changes.