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    Home > Coatings News > Paints and Coatings Market > Inventory of the top ten marketing events of China's coatings in 2015

    Inventory of the top ten marketing events of China's coatings in 2015

    • Last Update: 2021-08-04
    • Source: Internet
    • Author: User
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    Jiabaoli has been committed to the development and production of environmentally friendly products, and promotes a healthy and safe life.
    The color running event is held to further convey a positive, healthy and positive life>


    Comment on the event: Incorporating color into running is very consistent with the product characteristics of Carberry paint.
    The nationwide development and joint promotion with the trump card entertainment column "Wonderful Life" created by Zhejiang Satellite TV highlighted the healthy and green positioning of the product in the National Color Run, which is impressive.


    Event 4: Carpoli’s creative implantation of "A Wonderful Life" has a new record in ratings


    Event review: Zhejiang Satellite TV's star reality show "A Good Life" specially sponsored by Carboli is the first large-scale star life experiment program created by Zhejiang Satellite TV.
    The show allows stars to experience the deficiencies in all aspects of clothing, food, housing, and transportation, reflecting the importance of those inconspicuous things in life, allowing stars to return to the basics, calling on human beings to pay attention to the most neglected things around them and find the simplest little happiness.
    Since its broadcast, this program has been loved by more and more viewers, and the ratings have been rising steadily.
    According to the ratings of provincial satellite TV evening time programs on the evening of July 26, the ratings of the seventh issue of "A Wonderful Life" reached 0.
    959%, ​​a record high since the program started broadcasting.


    In the program, we can find that apart from the implantation of the title brand Jiaduobao, there are not many obvious implantation of the Jiabaoli brand.
    Jiabaoli suggested that the program group should implant reasonable placements without affecting the viewer's viewing experience, so as to achieve a perfect integration of the brand and the program.
    Especially in the seventh issue of "Life Without Money" this weekend, the implantation of Carpoly is perfectly presented in the most comfortable way for the audience.
    In this episode, the celebrities whose mobile phones and wallets have been confiscated must earn two hundred yuan within half a day to "redeem" their own things, and cannot make money through any performance-based methods.
    The 6 celebrities have a real experience of the life of wage earners.
    And on this day without money, which coincided with Yi's birthday, the friends who had no money took great pains to create a big surprise for her with Garboly paint.
    This kind of implantation of creativity does not affect the audience's viewing experience in the slightest.
    It can be said that it not only takes into account the audience's viewing experience, but also invisibly enhances the popularity of Jiabaoli.


    Event Comment: "A Wonderful Life" is not only a variety show entertainment, it guides the audience to take the most easily overlooked actions in daily life, through the themes of each issue and the words and deeds of the stars, to a deeper level of social significance and survival philosophy.
    It is consistent with the environmental protection philosophy that Carbo-li has always adhered to.
    It not only takes into account the audience's experience of watching movies, but also invisibly enhances Carbo-li's popularity.
    It is a successful film and television advertising placement.


    Event 5: Waterborne Ketian’s exclusive network titled Tencent Video "The Voice of China" and "True Hero"


    Event review: This year, Tencent Video continued its peak, taking over the exclusive broadcasting rights of Good Voice on the Internet.
    And this time, the general title company Shui Ketian, which is cooperating with Tencent Video, is a somewhat "special" company.
    As an environmentally friendly high-tech company, it does not have a certain fit with music in terms of product efficacy, so why does it have to Sparing no effort to win the overall naming rights of Tencent Video's "The Voice of China"?


    With the popularity of "The Voice of China", the brand image of Waterborne Ketian Non-toxic and Good Home Decoration has already sung throughout the country.
    In fact, "The Voice of China" is just one of the steps in the brand miracle and omni-media layout of Waterborne Ketian.
    This year is the year of the outbreak of the water-based Ketian brand.
    On July 8th, the water-based Ketian Beijing Water Cube brand press conference was focused on by many media.
    The small giant Yao Ming was signed as its spokesperson and environmental protection ambassador, setting a new height for the brand.
    At the same time, Jiangsu Satellite TV's "True Hero" column, which was exclusively titled, continued to be exposed and increased brand awareness.
    Water-based Keyian has spent hundreds of millions of dollars to occupies national media CCTV1 and CCTV13 to launch advertising videos, opening the road to brand legend! Under the communication matrix of national news media + phenomenon-level column combination + Huli.
    com brand position + social media word-of-mouth marketing, the brand fully engages consumers and explodes at multiple points, creating the focus of public opinion in the third quarter of 2015.


    Event comment: Shui Ketian chose Tencent Video to cooperate because it saw Tencent Video’s ability to operate the program.
    It can allow more target consumer groups to participate in the interaction of the program, and ultimately give the brand more opportunities to expose, and Reach user groups more accurately.


    Event 6: Water-based Ketian signed a contract with Yao Mingsu's non-toxic home improvement brand image


    Event review: The water-based Ketian press conference officially "hand in hand" with the little giant Yao Ming, marking a successful end to the "Ask Yao Ming" incident on Weibo.
    Yao Ming hopes to use his influence to make more people aware of the hazards of decoration pollution.


    Yao Ming's enthusiasm for environmental protection and public welfare coincides with the environmental protection concept of Waterborne Ketian.
    In order to realize its environmental protection concept, Water-based Ketian has invested heavily in the world's first water-based technology industrial park in Lanzhou New District, centering on the corporate mission of "Water-based Technology, Beautiful China".
    All products in the industrial park are based on water-based technology.
    The water-based environmental protection serialization of home decoration materials, furniture materials, and synthetic leather products has been realized.
    The products produced are non-toxic and environmentally friendly, and completely replace solvent-based products that are harmful to the environment and harmful to health.


    2015 is a year for Waterborne Ketian to fully exert its efforts.
    The online and offline collaboration methods have enabled strategic alliances and cross-border cooperation to achieve the greatest radiation effect.
    For some time to come, Ketian will continue to increase marketing investment, improve brand awareness and influence in an all-round way, and contribute more to the cause of environmental protection.


    Event comment: Yao Ming’s public image has always been displayed in terms of public welfare, health, etc.
    Water Ketian signed Yao Ming as its spokesperson, consistent with the brand’s personality, reflecting the value of the brand, and determining the different consumer groups owned by the brand.


    Event 7: The new LOGO of Three Trees is released: the era of "Health +" of Three Trees begins


    Event review: On the afternoon of July 18, 2015, the new LOGO launch conference of Sankeshu Paint Co.
    , Ltd.
    was held in the multifunctional hall on the third floor of the Putian headquarters.
    Representative of the National People's Congress, Hong Jie, Chairman of Sankeshu Paint Co.
    , Ltd.
    , Dr.
    Chen Fuguo, Chairman of Genyuan Consulting, the company's internal management team, leaders of Sankeshu's various business units, and Sankeshu decoration paint and key customer centers from all over the country A total of 1,000 representatives of elite customers, furniture paints, adhesives, and intended customers attended the conference.
    More than 80 mainstream media across the country covered the conference.


    Dr.
    Chen Fuguo released the new LOGO, from the original intention, ambition, gaining momentum, firmness, and the future to collude with the whole main line of the development of Three Trees, and redefine the brand connotation of Three Trees: deep and thorough, extremely healthy .
    As a leader, Sankeshu takes the lead in upgrading the industry standards of health and environmental protection, forming Sankeshu's unique healthy coating concept system from the concept, value definition and value expression, building a competitive protective wall, and truly possessing the core of "health" in the coating industry.
    Brand ideals, rooted in the existing main consumer groups, and continue to expand the brand fan base through credible reasons and knowledge education of healthy and environmentally friendly paints and continuous market communication.
    Dr.
    Chen said that Three Trees will be committed to the realization of people.
    Home.
    The health of life, and the protection of the pollution-free and sustainable environment of the earth, uphold the responsibility of industry innovation, use the power of scientific and technological evolution, and continue to introduce natural and fresh power to this chemical industry, and bring the latest full life cycle Technological evolution-research and development, production, use, recycling, into high-quality environmentally friendly products, without letting go of any link from upstream to downstream, and constantly exploring new realms that can be achieved by environmental protection and health.


    Event comment: new image, new action.
    After the new LOGO, Santree has successively launched new official websites and new e-commerce companies.
    Through the new image after the brand upgrade, with the help of the "Internet +" platform, to advance with the times, the concept of "extreme health" has been penetrated into all links.
    Start the era of "Health +" of Three Trees.


    Event 8: Zhanchen WeChat launches "Our Story" theme photography solicitation and selection activity


    Event review: From April 1st to May 25th, 2015, Zhanchen Furniture Lacquer WeChat will enter the major branches to launch a photography collection and selection activity with the theme of "[Most Beautiful Zhanchen] Our Story".


    Each branch takes a department as a unit, takes and submits a set of original photos related to Zhanchen within a set time [4 photos], and gives this group of photos a theme name (within 10 characters), and a brief story (60 characters) Within), the Personnel Administration Department collects the contest photos and submits them to the central branding department.
    The WeChat platform initiates a whole network voting to bid for the top three branches, and the champion group of each branch participates in the group final.


    Subsequently, [Most Beautiful Zhanchen] was held in various branches, and after the results came out, a series of Zhanchen stories were published online and on the WeChat platform, which attracted the attention of many people.


    Event comment: WeChat solicitation is not just an internal company activity.
    On the one hand, we can increase WeChat fans during the voting process; on the other hand, the selected projects can promote the various advantages of Zhanchen, and combine the characteristics of various regions to conduct grounded publicity.


    Event 9: "2015 Fuster Cup China Dream Green Building Creative Design Competition" to create a green brand


    Event review: With the continuous development of the construction and real estate industry and my country’s emphasis on green, low-carbon, and environmental protection, green and high-efficiency buildings have attracted more and more attention.
    The imagination and design of green buildings have become the deep desire and hope for the development of the construction industry .
    In May 2015, the "2015 Fuster Cup China Dream Green Building Creative Design Competition" autumn competition jointly sponsored by China Coatings Industry Association, China Council for the Promotion of International Trade Construction Industry Branch and China Green Building Research Institute officially kicked off.
    Discover designers with green vision and green building design with future concepts.


    After 6 months of registration, submission and selection, the fourth quarter of the "Fast Cup" China Dream Green Building Creative Design Competition Autumn Competition, which was exclusively titled and held by First, officially ended the review on November 3.
    The designer The winning team and works of the combined student group have been determined.
    Judging from the works of the two categories, this year's design competition can be described as the emergence of outstanding works.
    Many innovative and creative works have made the panel of reviewers shine.


    As the exclusive naming event of Fuster, it is reported that Fuster leaders will attend the award ceremony to present awards to the winning designers and share practical application cases of Fuster's top technology and products.
    It is believed that the designers will be on the outside wall.
    Have a more in-depth understanding of the choice and application of coatings.


    Comment on the event: find another way to expand Fuster's reputation from the source of the designer.
    Designers are actually the best brand promoters, and the most trusted brand promoters by consumers.
    The "Fast Cup" Green Building Ideas Competition not only created First’s green environmental protection concept, but also won an award.
    Loved by a large number of designers.


    Event 10: Chenyang Water Paint Dealer Drinking Paint Event


    Event review: In 2015, Chenyang water paint distributors staged drinking paint events in many places.
    Chenyang Water Paint opened up and entered the market in many places in 2015.
    At the opening ceremony, the owner of the specialty store in many places directly drank wood paint on the spot.
    This surprised all the people present and caused heated discussions.


    More than 10 years ago, in the era of extensive management, Fu Ya was the first to drink paint, and that was a marketing master.
    Now, in the era of standardized management, a distributor of a well-known water paint brand is still drinking paint, which is indeed suspected of excessive marketing.


    Coatings analyst Roger Carr said that coatings are a manufacturing industry that requires a marketing expert and craftsmanship.
    Instead of using paint to prove environmental advantages, it is better to use innovation to prove technological advantages.


    The impact of the paint drinking incident is likely to exceed marketers’ expectations, just like the Sanlu incident in 2008 surpassed many people’s expectations.


    Drinking Sanlu milk powder can cause kidney stones in babies, because there is a chemical called melamine in the milk powder.
    As soon as this incident was exposed, hundreds of media immediately became the people's health guards, criticizing Sanlu, and eventually Sanlu went bankrupt.


    But the kind-hearted media, which was just for the purpose of exposing the black, did not expect that melamine caused Sanlu to fall, and it also almost brought down the national dairy industry.


    Due to the melamine incident, the national dairy company encountered a crisis of confidence and fell into an unprecedented low, and was in a state of failure for many years.


    We don't want to see a well-known water paint brand go back to Sanlu's old road, nor do we want the water paint industry to follow the footsteps of the national dairy industry, so let us say no to drinking paint.


    Comment on the incident: Drinking paint by a well-known water paint distributor not only hurts his own body, but also caused end consumers to distrust other water-based paint brands, hurt other water-based paint brands, and hurt the future of the water-based paint industry.
    (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )

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