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    Home > Coatings News > Paints and Coatings Market > "Invisible Champion" in the Electronic Product Coating Industry

    "Invisible Champion" in the Electronic Product Coating Industry

    • Last Update: 2021-08-19
    • Source: Internet
    • Author: User
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    Matsui’s first product, Ling Yunjian traveled 27 times from Changsha to Dongguan to sample; to win a Foxconn project, technicians Liu Xiandong and Xiao Hongzhi traveled to and communicated with Foxconn five or six times a day, doing thousands of times.
    This trial.
    .
    .
    In Matsui, product quality and service must not be "similar", but must strive for perfection.


    "We don't talk about cost advantages to our competitors.
    I am more proud to sell than them!" Ling Yunjian said with a smile, whether companies like Apple and Tesla have the most advanced and core technologies, and whether they can Providing the fastest and most attentive service is the basis for their choice of suppliers.
    And technology and service are precisely the foundation of Matsui.


    Build a tens of billions of coatings enterprise


    Although it is already a "hidden champion" in the subdivision field, it is still a long way from Matsui's vision.


    "UV coatings is a 100-billion-level market, and our vision is to build a world-influential coatings brand and a tens of billions-level company.
    " Lingyunjian has high ambitions.


    However, tens of billions of enterprises simply rely on a small category is obviously not enough.
    If it is said that Matsui has already won the "single championship", then their next goal is the "team championship.
    "


    At that time, Matsui aimed at the market, using mobile electronic products as the entry point, which was as sharp as a blade.
    Now, standing at the node of the second entrepreneurship, where will their edge go?


    "The field of auto parts coatings will be our next major battlefield.
    In the future, we will also enter the military industry.
    " Ling Yunjian said that Matsui will not do car shell coatings for the time being, but will focus on parts coatings that others have neglected.
    The same tactics, gather all one's strength, attack the weak of the enemy.
    Sharpen the blade with technology research and development, and conquer the city with marketing.


    In June of this year, Tesla Motors, which is highly contagious, authorized Matsui to become its qualified supplier.
    The coatings for its components such as icons and welcome strips were provided by Matsui.
    The industry believes that this is a big step for Matsui to enter the automotive field.


    The enterprise is constantly developing, and the temptations from the outside are also coming.
    Three years ago, an international giant offered to buy Matsui for 500 million yuan, but was rejected.
    Not long ago, the price given by another giant has reached 1 billion yuan.
    Ling Yunjian said that it has doubled in three years, which is a recognition of the value of Chinese enterprises.
    "In my lifetime, I would rather die on the way forward than sell Matsui.
    I believe that Matsui will be able to build an international brand that belongs to our Chinese.
    Intel's slogan is'Intel, inside (inside)', I His dream is that in the future Matsui can become'Matsui, outside (outside)'.
    "


    Matsui New Material’s main UV coating (polyurethane ultraviolet curing coating) is a new type of coating that has the effects of preventing pollution and energy saving, and has the characteristics of fast curing.
    It was first applied to the surface coating treatment of furniture, floors, and mobile phones.
    Its application areas are now further extended to various fields such as cosmetic containers, televisions and computers, automobiles, and large ships.
       


    "Don't underestimate the small process of paint.
    Why is the Apple Watch strap dirty with cosmetics and can be restored to new with a single wipe? How can the notebook case maintain a beautiful color and withstand the toss? These are all related to one layer.
    Good paint is related.
    ” Matsui New Materials technical staff said that the Apple watch strap has passed 2500 bending tests.
    Unless the strap is broken, the exterior paint will generally not fall off.
    Good coatings also need to pass various indicators such as dirt resistance, water resistance, high temperature and humidity resistance, cold and heat shock, etc.
    , in order to keep things shiny and shiny for a long time.
    (Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )

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