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The tide of the market all the way forward, like the history of continuous progress, follow me Chang, against my death. In this tide of development, do you step into the rhythm and direction of the trend, or are you struggling to find the direction and position of this trend?
coatings
industry three years a small change, a big change in ten years, consumer demand continues to upgrade, competing brands emerge endlessly. In 2015, under the background of the overall weakness of the coatings market, Carberry, Libang, Bards,
Theran Trees
, Hualong, Mei Tuss, etc. have launched the art
coating brand
, and foreign brands such as TASSANI in Italy have also entered the Chinese market, so that art coatings back into the public eye.
paint originated in Europe, and the craft spread from Europe. In the 20th century, after entering the domestic market, with its novel decorative style, much welcomed and respected by people. But since then it has become unsymve. Now after the market testing, big waves of sand, whether enough to show that art coating is to adapt to market demand products.
the art paint has not been warm?
1, art coating products beautiful, environmentally friendly, and diversity of shapes, these are the advantages of art coatings, but correspondingly also become the disadvantage of art coatings - compared to the relatively high price of traditional paint products, which has become an important resistance to marketing. It's as if not many consumers will spend a lot of money to buy a dress, even if it is really delicate and beautiful, buy clothes is not to buy art, let consumers buy a good value for money idea.
2, the effect of artistic coatings, and the quality of raw materials, the quality and experience of construction personnel are closely related. For construction personnel strict requirements and the need for a higher technical content, but also the art paint is difficult to be recognized by domestic consumers.
3, did not develop specific professional standards, the major
pass enterprises
the use of production standards are not unified, art coatings industry in the domestic market is still relatively chaotic, many small manufacturers just paint on the wall some different colors of paint, and then do some texture, it claims to be art paint. How to bring a new product to market? Good products always take the first place.
a new product market must first do a good job of advertising, for the function of their own products to do a detailed promotion so that the vast number of consumers can personally understand their own products. Marketing gurus often say, "The only purpose of business is to create consumers." "But fundamentally, consumers are made up of potential groups driven by a desire to meet their needs. The market is launched because products or services cater to the needs of consumers and satisfy their desires.
all these problems solved?
1) Price. High costs predestin the price of art coatings. With the improvement of people's living standards, with stable work, good economic conditions, price is not so important, they pay more attention to the quality of healthy paint and decorative effects, interior personalized decoration gradually become a trend, art paint a change in traditional paint decoration stereotypes monotonous, to the interior decoration to bring a fresh vitality.
2) Construction, technology. Major paint companies have been carrying out art painting training. Carberry conducts construction training for the Wapa series of new products. Carberry Art Color Training Base, is the first professional training base focused on art coating training, but also the China Coatings Industry Association Art Coatings Branch Base, is committed to providing professional technology, construction, sales training for the Carberry dealer team, to help dealers build a strong artistic coating team. TASSANI Tasani has established a professional art painting craft training college - bump space art painting college. To date, the Academy has successfully held five training courses with nearly 500 participants. Waco Coatings hand in hand with Meso, combined with the platform's artisan service advantages, in the Palm Meso Experience Hall jointly launched the "Waco texture wall membrane gold seed training" program. Through the Internet to integrate workers' resources, through training brand, improve network construction, channel construction, layout of art coating product chain. There are many such things, not to name a few.
3) standard. In December 2015, the Shunde District Market Supervision Bureau of Foshan City issued the Alliance Standard Filing Notice, which shows that the Alliance Standards reported by Shunde Coatings Standards Alliance: Q/SD30-2015 "Limits of Harmful Substances in Building Water-based Art Coatings" were officially adopted for the record, the filing number is: QLB/4406062733-2015. This is the first art coating industry standard. However, it is understood that the standard is composed of Shunde Coatings Standards Alliance units, to regulate the construction of water-based art coatings in the human body and the environment harmful substances permissible limit requirements, test methods, inspection rules and other technical development of the Alliance organization.
In the 2016 Guangdong Province
a building coatings
and art coatings development salon, the National Coatings Inspection Center inspection room director Chen Jiwen delivered the "on the art coating product standards, quality control and development trend interpretation" keynote speech. He said that after several years of development of artistic coatings has been formed gradually mature, but to regulate art coating products or more difficult, such as the use of more materials, and the complexity of this material also led to the standard-setting difficult, it is difficult to use a unified standard to regulate the product.
Art Coatings market share is increasing year by year
According to statistics, the cumulative output of national coatings in 2015 was 17.1757 million tons, up 4.2% YoY, with total sales amounting to 386.757 billion yuan, an increase of 7.1%, the second low-speed growth period in the domestic coatings industry in more than 10 years. In the paint market downturn in the environment, the art paint is a hundred competing scene.
this year's 18th Guangzhou Jianbo, art paint has become the absolute protagonist of the Construction Expo paint area. Carberry Blue House art coatings once again grand debut, with a more atmospheric brand image, more skilled market experience, a more comprehensive product system, more perfect coating effect, to bring a unique experience. Budds? Novacolor (Nova - Italy original imported top art coatings) China listed brand launch will be grand opening, with the original art coatings brand - Milan Star deep into the art coatings market.
August 18, Carberry's 200th Art Color Paint Experience Opened in Jiangmen Wanda Plaza, opening a new attempt to move art quality color coatings into large commercial complexes. August 25, Bads Art Coatings Nanchang Experience Hall grand opening, for consumers to perfectly display Buds Art Paint, home experience services, modern fashion space design, elegant presentation of art! September 10, Waco Coatings held Waco Art Texture Wall Color Upgrade Launch, the same period Shunde Daliang Experience Hall officially opened. These are just recent occurrences, the tip of the iceberg that everyone is familiar with, and indeed many more.
Art coatings market is still growing, according to the relevant institutions forecast that in the next 10 to 20 years, the art coatings market will continue to low competition, fast growth, high profitability of the development trend, market demand will reach hundreds of billions of levels, will usher in blowout growth every year.
this is a post-8090 golden age. Each era has the characteristics of each era. Now after 80, 90 after the small couple, more and more keen to decorate their own home, that is full of love and warmth. They're happy about it! Art coatings have a richer decorative effect, it will be the future decoration industry an essential popular element. Art paint development to the present can be said to be the world and the people!