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"Delivering food is a race against death.
On July 26, the State Administration for Market Regulation, the State Cyberspace Administration of China, the National Development and Reform Commission, the Ministry of Public Security, the Ministry of Human Resources and Social Security, the Ministry of Commerce, and the All-China Federation of Trade Unions jointly issued the "Regarding the Implementation of Online Catering Platform Responsibilities and Effective Maintenance of Food Delivery The “Guiding Opinions on the Rights and Interests of Caters” puts forward all-round requirements for the protection of the legitimate rights and obligations of food delivery personnel from seven aspects, including labor income, labor safety, food safety, social security, employment environment, and organization construction
In the past ten years, with the rise of the mobile Internet, new business forms have continued to emerge.
Among the seven aspects this time, the public is most concerned about labor income, labor safety, and social security
The takeaway platform algorithm has long been criticized
At the beginning of this year, the sudden death of the takeaway was fermented, and the crowdsourced riders were also pushed to the forefront
With the rise of the Internet era, crowdsourcing platforms have emerged
The rapid development of the platform is inseparable from the rider crowdsourcing model.
The "Guiding Opinions" proposed that third-party agreements require the purchase of social insurance, taking into account the requirements of the employment characteristics of riders, "in accordance with national regulations, participate in the pilot occupational injury protection for flexible employment personnel on the platform, and encourage the exploration and provision of diversified commercial insurance protection schemes.
Although the rider is at the bottom, he is also a member of the huge system of food delivery.
It should be seen that the algorithm creates more efficiency by quickly turning the experience of a single rider into system experience
Nowadays, for the fairness of riders and reducing this efficiency, the cost will inevitably come from the platform, consumers, and riders
In fact, takeaway platforms such as Meituan have two-way communication mechanisms such as rider talks, product experience officers, and the establishment of a rider service department
To solve such problems, platforms should actively assume social responsibilities and establish a consensus between the government and society in an open and cooperative manner.