It is the key for coating companies to carry out advertising placement and marketing

In those years, the advertising placement of coating companies in film and television

1.
Three Trees tries to sponsor "Sun Like Me" with implanted marketing

In 2014, the youth inspirational emotional drama "The Sun Like Me" filmed by SanTree Investment was officially aired.
This is the first time that Sankeshu has tried to plant a brand in a TV series, and is the first marketing precedent for a paint company to sponsor a TV series.

In this youthful and inspirational drama, Tian Liang, who plays the dual role of producer and actor for the first time, spared no effort to convey the health and green concept of Sankeshu Lacquer.
At the same time, this TV series incorporates many story lines such as the "Three Trees" corporate image, corporate parks, sales outlets, and flagship products.
It can be said to be a "tailor-made" drama for the "Three Trees" paint.

2.
Jiabaoli titled "A Wonderful Life"

Naming means that the product will be reflected in the show, but if you have watched the show "Wonderful Life", you can find that in each issue of the show, the Carboline brand appears as a "tip for life tips" In addition, there are not many obvious implants in the program.
This is because Carboli recommends that the program group, without affecting the audience's viewing experience, should implant reasonable placement to achieve the perfect integration of the brand and the program.

Although the obvious implantation phenomenon is not obvious, due to the careful arrangement, "A Wonderful Life" expresses the concept of the Carpoli brand from different aspects, allowing the audience to gain something in the process of watching the program, which is highly praised and improved invisibly The popularity of Garboli.

3.
Chenyang Shuiqi holds hands in the comedy "Hong Kong "

Not long ago, Xu Zheng joined hands with his new work "Hong Kong " to debut at the press conference to create momentum for the movie's release.
In the trailer of "Gang", the on-site staff did not take any anti-virus measures and painted the walls, revealing the greatest feature of Chenyang Water Paint, "health, environmental protection and safety".

In the film "Hong Kong ", Chenyang water paint appears 5 times in the movie, throughout the whole play.
Although there are many times, the paint and color perfectly fit the development of the plot, which makes people not feel that it is a bit blunt.
The sense of.
The most exciting scene in the brand placement of "Hong Kong Joke" is the final ending: the colorful paint splashed from the sky is sprinkled on the safety air cushion to form the Van Gogh painting "Sown Seed" that closely follows the film’s opening plot.
"Zher" not only fits the theme of the film, adds a lot of visual impact to the film, and reflects the non-toxic and environmental protection of its water paint products.
After a very clever implantation, Chenyang Shui Paint gained brand exposure and favorability that exceeded expectations.
(Source: Global Coatings Network) (For more information, please log in: Global Coatings Network http:// )