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    Home > Coatings News > Paints and Coatings Market > It's good for the rise of art paint.

    It's good for the rise of art paint.

    • Last Update: 2020-09-04
    • Source: Internet
    • Author: User
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    The author recently visited the "Asia's first building materials exhibition" called the Guangzhou Building Materials Expo,
    coating enterprises
    also occupy a place in the exhibition. In this building materials exhibition, let the author is impressed,
    coating
    enterprises brought a
    art and
    exhibition. Bards brings Novacolor, Italy's top art paint, to the fore. Carrie also brought her own art paint brand, Blue House, to the booth. Kisberg, Carberley and so on have also exhibited their own art paint products. In fact, since last year, Libang, Jiabao, Bards, Mei Tuss, Hualong,
    thal three trees
    and many other domestic and foreign paint companies have launched art coatings, which means that they are optimistic about the art paint market.
    art paints actually started to be used in China more than a decade ago, but only in recent years have they started to catch fire. Art coatings in recent years began to rise, and in recent years coating enterprises continue to decline in profits, product homogenization background coating enterprises began to seek sub-sector profit points, the rise of the post-80s middle class to seek personalized decoration, consumers need better coating services.
    Against the background of homogenization of products in the coating industry, the price of raw materials for coatings is rising, and the cost of Chinese force is increasing and the cost of marketing is increasing, resulting in rising costs and lower profits for traditional coatings companies. However, the price of paint products is difficult to increase significantly, resulting in falling corporate profits. Paint companies urgently need a new profit point to support the original traditional products to reduce profits. This requires coating enterprises to find the traditional coating sub-areas, art coatings is one of these sub-areas.
    this reason, China Paint News in 2015 in the 6th Golden Paint Awards selection activities, the first increase in the selection of art coatings, for the growth and development of art coatings to wave the flag. China Paint News also highly appraised China's top ten art paint brands that won the 6th Golden Paint Award, "elegant lines, bold paintings, full of personality and creativity of home decoration, is that they speak decoration interpretation of art, they use hard sweat, will be practical and artistic perfect combination, leading the paint industry to the hall of beauty." In
    fact, art paint is also a
    built-in wall paint
    a kind of art paint and ordinary interior wall paint is not the same, art paint is first of all very artistic, a variety of patterns can be displayed in different ways on the wall, which is ordinary interior wall paint is out of reach. Because of the sense of art, attract a lot of consumers who advocate the pursuit of personality.
    , Xinhua published an article saying China would enter the middle class. This represents the rise of China's middle class. And the middle class, represented by the post-80s, is not only satisfied with the function of traditional coatings, they have higher requirements for personalization. After 80, 90 as the representative of the consumer is gradually becoming the paint market consumer mainstream crowd, their home decoration concept is more trend. Single product performance can no longer meet the diverse needs of consumers, therefore, including design elements of personalized, fashionable decorative art coatings by more and more after 80, 90 consumers of all ages.
    another feature of chinese art coatings is customization. Paint industry has been circulating a sentence: "three points of products, seven points of coating." Paint products are already semi-finished products, the need for coating master coating services to finally show results. Therefore, the service has increasingly become a factor in the development of coating enterprises and the stability of the market. Art coatings have an advantage over traditional coatings in painting services. Art coating customization services, according to consumer preferences to better meet the personalized needs of consumers, better display of consumer home style, which is the same traditional decoration paint is difficult to achieve. Because customization, reflect personality, reflect taste, naturally by tasteful consumers of all ages.
    and the need for renovations of old homes is growing. Consumers choose coating services, not limited to traditional coatings, otherwise for most consumers in need of refurbishment, the effect of refurbishment has not been improved. Art coatings than traditional coatings to improve the decorative effect, as well as better customer service, art coatings into the old house renovation consumers have become one of the first choice products.
    art coating is a branch of the inner wall coating, is the inner wall coating products to do fine to do a special direction. This is also in line with the development of the times and consumer demand for a coating service. At the same time, art paint reflects the consumer's personalization and taste, become a fashionable coating effect. In addition, art coatings are customized to meet the needs of different consumers, greatly satisfying the freedom propositions of some consumers. In large and medium-sized cities where people's lives are constantly improving, art coatings are bound to cause a personalized trend and lead the functional development of interior wall coatings.
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