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    Home > Coatings News > Paints and Coatings Market > Jiaxing home industry into the "change" stage of the business is ready to go

    Jiaxing home industry into the "change" stage of the business is ready to go

    • Last Update: 2021-02-14
    • Source: Internet
    • Author: User
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    China Paint Network
    News: At present, Jiaxing City home industry is entering the "golden three silver four" traditional peak season, building materials decoration enterprises busy. At the same time, the concept of "Internet plus" is popular, a series of policies "combination fist" to the real estate market, many external changes followed, which makes Jiaxing City home industry gradually improve the "vigilance", the relevant enterprises collectively entered the "change" stage.
    Market changes:
    merchants are pompishing, into the hot stage
    Since March, several major building materials home market have staged a "speed and passion", completely bid farewell to the silence at the end of last year. If March has allowed the home market to pick up, then April's home market has entered a hot phase, and the momentum is strong.
    This month, Jiaxing building materials market, Jiaxing Red Star Mei Kailong Home Plaza, Jiady Square International Home Center, Moonstar International Home Plaza and other major markets have held a heavy home promotion, building materials home products sales are booming, many consumers are busy ordering, and merchants are busy snapping up orders.
    " last year, especially since the second half of last year, the entire home wear market volatility, some businesses are facing the dilemma of low orders. "Jiaxing City Home Decoration Industry Association Deputy Secretary-General Lu Mingqiang said that under such a situation, Jiaxing City home industry prepared early this year, actively take a series of actions, take the lead in grasping the key period of transformation and upgrading, " these actions for the market directly into the hot stage has laid a solid foundation. "
    " Now, the concept of Internet homewear is in full play, fierce competition, which is also a constant reminder that we must survive the changes, for which we are also actively doing a series of preparations. Wang Mingxi, general manager of Jiaxing Star Art Decoration, admits that the challenge will get worse, but the new opportunities will also be left to those who are prepared.
    From the current market, such a hot momentum will be continued, after the "golden three silver four" peak season, May is also the traditional peak season of the homeware market, so that the hot market will run through the first half of the year.
    Positioning change:
    mid-range into the mainstream, change the style into an inevitable
    into 2015, careful owners can find that many building materials home merchants are also changing the original positioning and style, such a change and consumer group changes have an inextricable relationship.
    " now, after 80 and 90 groups have entered the marriage to buy a house, home ownership peak, gradually become the main consumer groups in the home wear market, and this phenomenon will become more obvious in the next few years. Wang Shu tong, general manager of Jiaxing Longxing Decoration, thinks. However, compared with the post-60s and post-70s, the needs of a new generation of consumer groups are significantly different, mid-range consumption gradually become the mainstream of the market, in this context, home enterprises have to change their own style.
    these days, Xiao Wu, who worked for a foreign trade company in the city, visited several furniture custom stores, hoping to create a whole home for his new home. "I read a lot of examples of overall customization online, and I started to worry that I wouldn't find such a custom merchant in Jiaxing market, I didn't think I was wrong, now Jiaxing's private customization is not uncommon." Xiao Wu told reporters that designers can be tailored according to their own needs, to meet their own personality needs.
    Indeed, now advertised personality, young, fashionable private customization concept is constantly emerging, a new generation of mainstream consumer groups gradually bid farewell to the usual decoration style, and turn to personalized home improvement concept close, which also gives many building materials home enterprises put forward new requirements.
    this end, many home decoration enterprises began to try to change the style of home decoration, the introduction of some young products, while using WeChat, Weibo and other new media marketing, to open up the market new blue sea.
    Changes in activities:
    enterprises tend to rational, focus on the development of new channels
    the first home with provident fund loan down payment ratio decreased, second home loan down payment ratio decreased, personal transfer housing exemption business tax period shortened ... Last month, the central bank and the Ministry of Finance issued a heavy-handed message, playing a "combination punch" to promote the stable and healthy development of the real estate market.
    industry generally believe that the recovery of the real estate market, in driving sales of various properties at the same time, is bound to cause a chain reaction in Jiaxing City homewear industry, greatly stimulate our city's home wear industry.
    " in the second half of last year, building materials and household industry suffered from the property market 'cooling down' situation is not good, now with the changes in housing policy and real estate recovery, the entire home industry is also expected to return to business climate. Jiaxing Red Star Mei Kailong Home Plaza General Manager Wu Xiang standard told reporters, although the situation seems to be good, but the businesses have become very rational, a change in the home industry in the past extensive marketing, but into the "small era" of hard work.
    At present, many of the city-level delivery of new real estate location is relatively remote, to a certain extent, affecting the heating up of the decoration market, for this reason, many home improvement companies have to Haining, Tongxiang, Jiashan and other counties and cities to develop new markets, access to a lot of new orders.
    in addition, with the rise of the concept of "Internet Plus", Internet home furnishings, home e-commerce and other concepts are becoming increasingly popular, which also brings considerable pressure to traditional home stores and home improvement companies, enterprise transformation and upgrading has become imperative.
    "by the 'price war' and other promotional activities have been difficult to change the current market pattern, traditional building materials home enterprises should continue to change the marketing model, with the help of modern e-commerce platform for transformation and upgrading, in order to develop new channels. "Jiady Square International Home Center Operations Director, Jiaxing City Home Decoration Industry Association Secretary-General Shi Yufeng said.
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